# FeedMob

> FeedMob is a San Jose-based mobile growth company that combines media strategy, campaign buying, analytics and fraud screening to help app advertisers find and retain customers beyond paid search and social. It works with brands and app teams across finance, gaming, ecommerce and other categories.

- **Founded:** 2015
- **Headquarters:** San Jose, United States
- **Founders:** Andrew Tan (Co-founder and CEO), Sarah Hawley (Co-founder and COO), Ken Lu (Co-founder and CTO)
- **Products:** Mobile performance team, Mobile analytics and optimization platform, Mobile anti-fraud platform, Premium media access
- **Notable:** FeedMob reported more than 35 major mobile clients by October 2018., Its anti-fraud platform says it processes over 2 million installs and 60 million post-install events monthly., In a 2022 sports betting case study, FeedMob reported CPA falling from $139 to $77 and fraud rate falling to 0.14%.

## Products & services

- **Mobile performance team** — Senior user-acquisition strategists plan media, onboard partners, run campaigns and optimize against client KPIs.
- **Mobile analytics and optimization platform** — Campaign dashboards map attribution and track retention, return on ad spend, engagement and other post-install measures.
- **Mobile anti-fraud platform** — Screens installs and post-install events for abnormal timing, IP patterns and suspicious behavior.
- **Premium media access** — Campaign access through partners including Samsung and T-Mobile Advertising Solutions.

## Achievements

- FeedMob reported more than 35 major mobile clients by October 2018.
- Its anti-fraud platform says it processes over 2 million installs and 60 million post-install events monthly.
- In a 2022 sports betting case study, FeedMob reported CPA falling from $139 to $77 and fraud rate falling to 0.14%.
- A 2026 fintech CTV case study reported 110% incremental lift in enrollments in a PSA-controlled test.

## Latest updates

- **2026-07** — Published a Samsung CTV incrementality study reporting 110% enrollment lift in a test-versus-control experiment.
- **2026-06** — Published a neobank CTV fraud case study describing attribution hijacking and a campaign cleanup.
- **2025-08** — Announced its partnership with T-Mobile Advertising Solutions and published a gaming campaign case study.

## Links

- Website: https://feedmob.com/
- LinkedIn: https://www.linkedin.com/company/feedmob/
- Twitter/X: https://twitter.com/Feed_Mob
- Instagram: https://www.instagram.com/feedmob/
- Facebook: https://www.facebook.com/feedmob

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Profile page: https://yespress.io/feedmob
Published by YesPress — https://yespress.io
Last updated: 2026-09-28