# Federico Negro

> Federico Negro is a Uruguayan architect, designer and entrepreneur, and the Founder and Chief Product Officer of Canoa. He co-founded design technology consultancy CASE with David Fano and Steve Sanderson, joined WeWork through its 2015 acquisition of CASE, and led global design during its expansion. His work at Canoa focuses on connecting interior design, product information and collaboration, with an emphasis on reducing waste.

- **Role:** Founder & Chief Product Officer at Canoa
- **Organizations:** Canoa, CASE Inc., WeWork, SHoP Architects, Columbia GSAPP, Yale School of Architecture
- **Nationality:** Uruguayan
- **Education:** Bachelor of Science in Architectural Studies, University of Illinois Urbana-Champaign, Master of Architecture, Parsons School of Design, The New School
- **Known for:** Co-founded CASE, which grew to more than 60 specialists before its acquisition by WeWork., Led WeWork design during expansion to more than 500 locations across 30 countries., Founded Canoa to improve tools for interior design and furniture information.

## Career timeline

- **2004-2008** — Worked at SHoP Architects.
- **2006** — Teaching assistant to Greg Pasquarelli at Yale School of Architecture.
- **2008** — Co-founded CASE with David Fano and Steve Sanderson.
- **2009** — Taught a parametric modeling seminar at Columbia GSAPP, according to his personal timeline.
- **2015** — CASE was acquired by WeWork; Negro joined as Head of Design.
- **2015-2019** — Led design at WeWork during its international expansion.
- **2019** — Founded Canoa in late 2019; his personal timeline lists the Canoa period from 2020.
- **2024** — Ellie Cunningham became Canoa CEO on October 24; Negro continued product work and board service.

## Achievements

- Co-founded CASE, which grew to more than 60 specialists before its acquisition by WeWork.
- Led WeWork design during expansion to more than 500 locations across 30 countries.
- Founded Canoa to improve tools for interior design and furniture information.
- Has led entrepreneurship and architecture seminars as a returning speaker at Harvard GSD.

## Latest updates

- **2025-02** — Published a Canoa Web Clipper article describing automatic product-data extraction from URLs.
- **2024-10** — Canoa appointed Ellie Cunningham CEO; Negro retained a product-building focus and board role.
- **2024-06** — Appeared on Barriers to Entry from NeoCon, discussing CASE, WeWork and Canoa.

## Links

- Website: https://www.federiconegro.me/
- LinkedIn: https://www.linkedin.com/in/federiconegro/
- Twitter/X: https://twitter.com/fedenegro
- Instagram: https://www.instagram.com/fnegro/

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Profile page: https://yespress.io/federico-negro
Published by YesPress — https://yespress.io
Last updated: 2026-10-13