# Fast

> Fast was a San Francisco checkout company that let shoppers enter payment and shipping details once and buy again across participating stores. It built Fast Login, Fast Checkout and an embedded headless checkout product, raised about $124.5 million, and shut down in April 2022 after revenue failed to catch up with spending.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Domm Holland (Co-founder and CEO), Allison Barr Allen (Co-founder and COO)
- **Products:** Fast Login, Fast Checkout, Post-Purchase, Headless Checkout
- **Notable:** Launched Fast Checkout in September 2020., Released BigCommerce and WooCommerce merchant availability in 2020., Raised a $102 million Series B in January 2021.

## Products & services

- **Fast Login** — Free passwordless sign-in for participating sites.
- **Fast Checkout** — A button on merchant product pages that saved buyer details after a first purchase for later one-click orders.
- **Post-Purchase** — A buyer dashboard for receipts, delivery tracking and reordering across Fast-enabled merchants.
- **Headless Checkout** — Embedded purchasing from publisher articles, ads and QR codes without redirecting to a merchant checkout.

## Achievements

- Launched Fast Checkout in September 2020.
- Released BigCommerce and WooCommerce merchant availability in 2020.
- Raised a $102 million Series B in January 2021.
- Launched headless checkout in September 2021 with publisher and stadium uses.
- Announced an implementation at The Honest Company in March 2022.

## Latest updates

- **2022-03** — The Honest Company announced a live Fast Checkout implementation on product detail pages.
- **2022-03** — Reporting said Fast sought new funding and then a buyer amid weak revenue and heavy cash burn.
- **2022-04** — Fast announced it was closing; its checkout service was discontinued.

## Links

- Website: https://fast.co
- LinkedIn: https://www.linkedin.com/company/fast
- Twitter/X: https://twitter.com/fast
- GitHub: https://github.com/fast-af

---

Profile page: https://yespress.io/fast
Published by YesPress — https://yespress.io
Last updated: 2026-09-30