# Faraday

> Faraday is a Burlington, Vermont customer-context platform that combines a proprietary identity graph covering roughly 240 million U.S. adults with first-party business data to predict conversion, churn, spend, product preference and customer personas. Its bet is that brands do not need another system of record; they need a data-and-prediction layer that plugs into the systems they already use.

- **Founded:** 2012
- **Headquarters:** Burlington, United States
- **Founders:** Andy Rossmeissl (CEO and Co-Founder), Seamus Abshere (CTO and Co-Founder), Robbie Adler (Co-Founder), Ian Hough (Co-Founder)
- **Team size:** 11-50 employees on LinkedIn; supplied company data lists 43 employees.
- **Products:** Faraday Identity Graph (FIG), Custom Predictions, Recommendations, Faraday Pro, Faraday Enterprise
- **Notable:** American Standard reported contact rates rising from 5.56% to 20%, with high-scoring leads converting at three times the rate of other leads., Momentum Solar reported needing 33% fewer outbound calls to achieve the same appointment goal., Boll & Branch reported a 30% lift in conversion rates using customer predictions.

## Products & services

- **Faraday Identity Graph (FIG)** — An identity-resolved consumer data foundation with more than 1,500 curated demographic, financial, property and lifestyle attributes on roughly 240 million U.S. adults and their households.
- **Custom Predictions** — Models trained on customer first-party data plus FIG context for propensity, churn, spend forecasting, recommendations and personas.
- **Recommendations** — A next-best-action and product recommendation system using a hybrid collaborative-filtering and random-forest approach, launched in beta in June 2024.
- **Faraday Pro** — A self-service interface for selecting attributes and enriching records through file upload or real-time lookup, billed per successful match.
- **Faraday Enterprise** — A sales-led platform for custom predictive models, event-defined cohorts and recurring deployments into a customer's existing stack.
- **MCP Server** — An interface that lets compatible AI agents inspect account data, analytics and Faraday configuration through conversational tools.

## Achievements

- American Standard reported contact rates rising from 5.56% to 20%, with high-scoring leads converting at three times the rate of other leads.
- Momentum Solar reported needing 33% fewer outbound calls to achieve the same appointment goal.
- Boll & Branch reported a 30% lift in conversion rates using customer predictions.
- Advia Credit Union attributed $2.7 million in new auto loans to a campaign using Faraday product recommendations.
- A subscription-box customer reported 5% higher revenue per customer, 3% lower churn and five times monthly ROI after replacing manual recommendation rules.
- Faraday has completed annual SOC 2 Type II audits since 2020.
- The company says its systems deliver more than one billion predictions daily for thousands of brands and software teams.

## Latest updates

- **2026-07** — Faraday published its MCP server guide, describing how AI agents can inspect account data, analyze model performance and manage configuration.
- **2026-07** — A clean-room test found an LLM demographic estimator matched gender well but produced 11.5 years of mean age error versus 1.9 years for individually matched Faraday records.
- **2026-06** — Configuration MCP became generally available, and Faraday published a new run of customer studies spanning lead routing, e-commerce conversion and subscription recommendations.
- **2026-05** — FIG v2 launched for new accounts with historical attribute timelines, continuous refreshes, a redesigned catalog and release pinning.
- **2024-11** — Robin Spencer joined as COO, Peter Levine joined as an independent board advisor and Intercap led additional undisclosed financing.

## Links

- Website: https://faraday.ai
- LinkedIn: https://www.linkedin.com/company/faradayai
- Twitter/X: https://x.com/faradayio
- GitHub: https://github.com/faradayio
- Instagram: https://instagram.com/faraday_ai
- Facebook: https://www.facebook.com/faradayaiplatform/

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Profile page: https://yespress.io/faraday
Published by YesPress — https://yespress.io
Last updated: 2026-08-21