# Fang Shihun (方诗魂)

> Fang Shihun (方诗魂) is a serial entrepreneur associated with Shanghai. He founded education consultancy Pingyuan, established Pu Yang, and co-founded restaurant delivery operations company Shiheng in 2017, serving as its CEO in 2018-2019 coverage. He later founded beverage brand Plantag (植物标签), where he was identified as CEO in March 2024. His public interviews focus on data systems, delegation, restaurant chains and building a durable business.

- **Role:** Founder and CEO at Plantag (last verified March 2024; present role unconfirmed)
- **Organizations:** Shiheng Technology (食亨科技), Plantag (植物标签), Shanghai Pingyuan Education (上海凭远教育), Shanghai Pu Yang Advertising Media (上海璞氧广告传媒有限公司)
- **Education:** Emory University
- **Known for:** Forbes Asia 30 Under 30 recognition in 2019 through Shiheng, alongside co-founder Wang Taizhou., Included in Forbes China’s 2019 enterprise technology U30 profiles., Included in the 2019 Hurun Under30s entrepreneurship list.

## Career timeline

- **2009** — Founded Shanghai Pingyuan Education, according to Forbes China; a separate 2018 interview dates the education venture to 2010.
- **2015** — Established Shanghai Pu Yang Advertising Media; Forbes China dates this to late 2015.
- **2017** — Co-founded Shiheng; Forbes China dates its establishment to April. Served as founder and CEO in 2018-2019 coverage.
- **2018** — Discussed delegation and management reading at the Vision Plus CEO summit; Shiheng completed a B1 funding round in September.
- **2019** — Recognized in Forbes Asia 30 Under 30 through Shiheng and in Forbes China’s enterprise technology U30 coverage; appeared in Hurun’s Under30s list.
- **2020** — Plantag was established in 2020, according to KPMG’s company profiles.
- **2021** — Plantag launched a one-liter oat beverage for coffee, tea and bakery customers in April and direct-drink products in July, according to KPMG.
- **2022** — Named among X·36 Under 36 entrepreneurs in an announcement by investor Monad Ventures dated June 10.
- **2023** — Discussed Plantag’s product range, chain customers and interest in factory investment in a Brandstar interview.
- **2024** — Identified as Plantag CEO in a March 6 Monad Ventures founder interview, discussing the weaker consumer demand of late 2023.

## Achievements

- Forbes Asia 30 Under 30 recognition in 2019 through Shiheng, alongside co-founder Wang Taizhou.
- Included in Forbes China’s 2019 enterprise technology U30 profiles.
- Included in the 2019 Hurun Under30s entrepreneurship list.
- Named in a June 2022 investor announcement of X·36 Under 36 recognition.

## Latest updates

- **2024-03** — Monad Ventures published his reflections as Plantag CEO: he described late 2023 as a period of enduring weaker consumer demand.
- **2024-01** — KPMG’s third China Consumer 50 report listed Fang as Plantag founder and CEO and described a range including oat beverages, rice beverages, coconut products and fruit juices.

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Profile page: https://yespress.io/fang-shihun
Published by YesPress — https://yespress.io
Last updated: 2026-10-23