# Fanatics

> Fanatics is a privately held global sports platform that began in licensed merchandise and now connects shopping, trading cards, collectibles, sports betting, casino games, live events, advertising, prediction markets and entertainment. Its advantage is not any single product but a web of league rights, manufacturing and fulfillment capacity, first-party fan relationships and one loyalty currency designed to make a jersey purchase the beginning of a much longer customer journey.

- **Founded:** 1995
- **Headquarters:** New York, United States
- **Founders:** Alan Trager (Co-founder and former CEO), Mitchell Trager (Co-founder)
- **Team size:** Approximately 22,000 workers: about 15,000 full-time and 7,000 part-time, seasonal, contractor or temporary roles
- **Products:** Fanatics Commerce, Fanatics Collectibles and Topps, Fanatics Collect, Fanatics Live, Fanatics Sportsbook and Casino
- **Notable:** Grew from a single Florida sports store into a global platform serving more than 100 million fans., Built commerce relationships with more than 900 sports properties., Acquired the Topps trading-card and collectibles business for roughly $500 million in 2022.

## Products & services

- **Fanatics Commerce** — Designs, manufactures and retails licensed jerseys, apparel, headwear, hard goods and fan gear through digital stores, venues and events.
- **Fanatics Collectibles and Topps** — Produces licensed sports and entertainment trading cards, stickers and collectibles through Topps and related brands.
- **Fanatics Collect** — A collectibles marketplace and vault ecosystem for buying, selling and managing higher-value cards and memorabilia.
- **Fanatics Live** — A live-shopping marketplace centered on card breaks, creators and collectible drops.
- **Fanatics Sportsbook and Casino** — Mobile and retail sports wagering plus online casino games in eligible regulated U.S. markets.
- **Fanatics Events** — Produces in-person fan experiences including Fanatics Fest, autograph sessions, competitions and product launches.
- **Fanatics ONE** — An enterprise-wide loyalty program using FanCash and tiers across commerce, collectibles, wagering and events.
- **Fanatics Advertising** — Connects brands with Fanatics audiences across commerce, collectibles, betting, events, digital video and connected television.
- **Fanatics Markets** — A prediction-market interface offering event contracts in sports, finance and culture through regulated exchange infrastructure.
- **Fanatics Studios** — A joint venture with OBB Media producing sports films, documentaries, live programming and digital series.

## Achievements

- Grew from a single Florida sports store into a global platform serving more than 100 million fans.
- Built commerce relationships with more than 900 sports properties.
- Acquired the Topps trading-card and collectibles business for roughly $500 million in 2022.
- Completed the $225 million acquisition of PointsBet's U.S. businesses in 2024, reaching about 95% of the addressable U.S. online sports-bettor market at the time.
- Became the NHL's first new official on-ice uniform outfitter in decades for the 2024-25 season.
- Launched an enterprise-wide loyalty program connecting multiple Fanatics businesses in 2025.
- Expanded into prediction markets, advertising and a sports entertainment studio in 2025 and 2026.

## Latest updates

- **2025-08** — Fanatics launched Fanatics ONE, using FanCash and membership tiers across merchandise, collectibles, betting and events.
- **2025-08** — The company formed Fanatics Advertising, led by Jeremi Gorman, to package its audiences across commerce, content and culture.
- **2025-12** — Fanatics Markets launched through a strategic relationship with Crypto.com Derivatives North America.
- **2026-01** — Fanatics and OBB Media launched Fanatics Studios, with projects involving LA28, ESPN, WWE, MLB, Fox Sports and Tom Brady.
- **2026-07** — Fanatics Fest returned to New York as a four-day event combining athletes, creators, competitions, collectibles and merchandise.

## Links

- Website: https://www.fanaticsinc.com/
- LinkedIn: https://www.linkedin.com/company/fanatics-inc-
- Twitter/X: https://twitter.com/fanatics
- YouTube: https://www.youtube.com/user/Fanatics
- Instagram: https://www.instagram.com/fanatics/
- Facebook: https://www.facebook.com/Fanatics/

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Profile page: https://yespress.io/fanatics
Published by YesPress — https://yespress.io
Last updated: 2026-08-14