# Faiz Ahmad

> Faiz Ahmad is the Chief Executive Officer of Paula's Choice Skincare, the Unilever-owned, Seattle-based science-driven beauty brand. He spent two decades building direct-to-consumer machines at Apple, Delta Air Lines, Optum and YETI before stepping in to steer Paula's Choice through a sports-meets-skincare era anchored by the FIFA World Cup 2026 sponsorship.

- **Role:** Chief Executive Officer at Paula's Choice Skincare
- **Organizations:** Paula's Choice Skincare, Unilever, LendingClub (Board), YETI Holdings (former), Optum / UnitedHealth Group (former), Apple (former), Delta Air Lines (former)
- **Education:** Bachelor of Engineering, Manipal Institute of Technology, MBA, Emory University - Goizueta Business School
- **Known for:** Built and scaled the Apple Online Store and Apple Retail Market Development globally, Led launch of Optum's direct-to-consumer digital health marketplace as its DTC CEO, Served as Chief Commercial Officer at YETI Holdings

## Career timeline

- **earlier** — Managing Director, digital strategy and customer-facing touchpoints at Delta Air Lines
- **earlier** — Senior Director and Global Head of the Apple Online Store and Apple Retail Market Development
- **earlier** — CEO, Direct to Consumer at Optum (UnitedHealth Group)
- **2024-03** — Steps down as Chief Commercial Officer at YETI Holdings
- **current** — Board Member at LendingClub
- **current** — Chief Executive Officer at Paula's Choice Skincare

## Achievements

- Built and scaled the Apple Online Store and Apple Retail Market Development globally
- Led launch of Optum's direct-to-consumer digital health marketplace as its DTC CEO
- Served as Chief Commercial Officer at YETI Holdings
- Secured Paula's Choice as Official Skincare Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027
- Announced multi-year upper-back kit partnership between Paula's Choice and Seattle Reign FC
- Sits on the board of LendingClub

## Latest updates

- **2026-05** — Paula's Choice announced as Official Skincare Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, launching the 'Proud Supporter of Your Skin' campaign
- **2025** — Paula's Choice announces multi-year upper-back kit partnership with Seattle Reign FC

## Links

- Website: https://paulaschoice.com
- LinkedIn: https://www.linkedin.com/in/faiz-ahmad-120/

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Profile page: https://yespress.io/faiz-ahmad
Published by YesPress — https://yespress.io
Last updated: 2026-05-30