# Faire

> Faire is an online wholesale marketplace that connects independent retailers with the makers and brands that supply them. It replaces the trade-show-and-cold-email model of buying inventory with a personalized, machine-learning-driven storefront, layering on retailer-friendly financing - net 60 payment terms and free returns on first orders - so that mom-and-pop shops can stock their shelves the way big-box chains do, without the cash-flow risk.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Max Rhodes (Co-founder & CEO), Marcelo Cortes (Co-founder & CTO), Daniele Perito (Co-founder & Chief Data Officer), Jeffrey Kolovson (Co-founder & COO)
- **Team size:** ~940 employees (after a 20% layoff in November 2023)
- **Products:** Wholesale Marketplace, Net 60 Payment Terms, Free Returns, Machine-Learning Product Discovery, Faire Direct
- **Notable:** On track for ~$3B in GMV in 2025, 8 consecutive quarters of accelerating GMV growth, Net dollar retention above 110%

## Products & services

- **Wholesale Marketplace** — A curated online marketplace where independent retailers browse and order from brands across categories like home decor, beauty, food and drink, apparel, and gifts.
- **Net 60 Payment Terms** — Eligible retailers order now and pay 60 days later. Faire extends the credit and pays brands within 1-2 business days of fulfillment, absorbing the financing risk.
- **Free Returns** — Free returns within 60 days on a retailer's first order from any new brand, so shops can test products without inventory risk.
- **Machine-Learning Product Discovery** — AI-powered ranking and personalization that recommends products to each retailer based on store size, region, prior purchases, and reviews.
- **Faire Direct** — Tools for brands to bring their existing wholesale customers onto Faire at 0% commission, paying only a flat transaction fee.
- **Ads & Brand Listings** — A growing advertising business and AI-enhanced product listings that help brands get discovered and improve conversion.

## Achievements

- On track for ~$3B in GMV in 2025
- 8 consecutive quarters of accelerating GMV growth
- Net dollar retention above 110%
- Europe growing nearly 2x faster than North America
- Reached a peak valuation of $12.6B and raised ~$1.7B total
- Recovered to a $500M+ revenue run rate after a 2023 downturn and layoffs

## Latest updates

- **2025-11** — Announced an employee tender offer at a $5.2B valuation led by WCM Investment Management, with Baillie Gifford and True North Fund participating; reported ~$3B expected 2025 GMV and a $500M+ revenue run rate.
- **2025** — P.F. Candle Co. reached its 5,000th store through Faire; rolled out AI-powered product ranking and previewed an AI buying assistant for retailers and an AI consultant for brands.
- **2023-11** — Laid off about 20% of staff amid a broader marketplace slowdown and valuation reset.
- **2023-09** — Struck a strategic partnership with Shopify, becoming its recommended wholesale marketplace in exchange for Shopify equity.

## Links

- Website: https://www.faire.com
- LinkedIn: https://www.linkedin.com/company/fairewholesale
- Twitter/X: https://twitter.com/faire_wholesale
- YouTube: https://www.youtube.com/@FaireWholesale
- Instagram: https://www.instagram.com/faire_wholesale/
- Facebook: https://facebook.com/FaireWholesale/

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Profile page: https://yespress.io/faire
Published by YesPress — https://yespress.io
Last updated: 2026-06-02