# Factor_

> Factor is a HelloFresh-owned prepared-food company that cooks, chills and ships single-serving meals designed by chefs and reviewed against standards set by registered dietitians. Its core weekly subscription removes shopping, prep and cleanup for busy consumers, while its expanding menu, supplements, nutrition coaching, workplace programs, campus smart fridges and Midwest Target rollout are turning the brand into a broader convenience-nutrition business.

- **Founded:** 2013
- **Headquarters:** Batavia, Illinois, United States
- **Founders:** Nick Wernimont (Founder)
- **Team size:** Approximately 1,156 employees listed on LinkedIn in August 2026; supplied company data estimates about 1,200.
- **Products:** Ready-to-eat meal subscription, Add-ons, Nutrition coaching, Factor Form, Factor for Business
- **Notable:** Acquired by HelloFresh in December 2020 in a transaction priced at up to $277 million., Reached approximately $100 million in expected 2020 revenue before the acquisition., Ranked on the Inc. 5000 for four consecutive years from 2017 through 2020; Flow Capital reports 1,018% three-year growth from 2017 to 2019.

## Products & services

- **Ready-to-eat meal subscription** — A flexible weekly delivery of fresh, never-frozen single-serving meals selected from goal-oriented categories and heated in about two minutes.
- **Add-ons** — Breakfasts, smoothies, juices, snacks, desserts and extra proteins sold alongside weekly meals; Factor reported 70+ add-on choices in 2026.
- **Nutrition coaching** — Complimentary 20-minute one-to-one sessions with registered dietitians for nutrition, lifestyle and Factor meal guidance.
- **Factor Form** — A dietitian-approved supplements line including greens, protein and hydration products.
- **Factor for Business** — Recurring workplace meal programs with centralized ordering, locations, users and billing, plus volume pricing for teams.
- **Retail meals** — Four refrigerated, high-protein prepared meals launched in 70+ Target stores across ten Midwestern states.
- **Performance Collection** — Endurance and strength meal lines calibrated around different calorie, carbohydrate and protein targets for training and recovery.

## Achievements

- Acquired by HelloFresh in December 2020 in a transaction priced at up to $277 million.
- Reached approximately $100 million in expected 2020 revenue before the acquisition.
- Ranked on the Inc. 5000 for four consecutive years from 2017 through 2020; Flow Capital reports 1,018% three-year growth from 2017 to 2019.
- Opened a 300,100-square-foot production center in Goodyear, Arizona, in 2023.
- Expanded the weekly assortment to more than 110 meals and more than 70 add-ons by June 2026.
- Began selling in 70+ Target locations across ten Midwestern states in 2026.

## Latest updates

- **2026-06** — Named Official Performance Meal of IRONMAN North America, partnered with the Rock 'n' Roll Running Series and launched Endurance and Strength lines in a new Performance Collection.
- **2026-06** — Announced a global partnership and rotating curated menu collection with Serena Williams.
- **2026-05** — Launched an automated Factor for Business platform for recurring workplace meals, centralized billing and multi-location management.
- **2026-01** — Made its U.S. retail debut with four meals in more than 70 Target stores across the Midwest.
- **2025-12** — Partnered with Dartmouth College to stock branded smart fridges with meals and snacks around the clock.
- **2025-11** — Collaborated with Sakara on ready-to-eat salads positioned around protein and fiber.
- **2025-09** — Announced its largest menu expansion to date and appointed registered dietitian Kylie Sakaida as its first No BS (Bad Science) Officer.

## Links

- Website: https://www.factor75.com
- LinkedIn: https://www.linkedin.com/company/factormeals
- Twitter/X: https://twitter.com/factormeals
- YouTube: https://www.youtube.com/channel/UCk7Qj2RXJBPH5O3h5hCl5PA
- Instagram: https://www.instagram.com/factormeals
- Facebook: https://www.facebook.com/factormeals

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Profile page: https://yespress.io/factor
Published by YesPress — https://yespress.io
Last updated: 2026-08-13