# Facebook

> Facebook is Meta Platforms' mass-market social network, combining personal profiles, Feed, Groups, Events, Reels, Pages, Marketplace, Dating and creator tools in one advertising-supported service. Its advantage is less about novelty than accumulated social context: real identities, local communities, businesses, family ties and interest groups built over more than two decades. Meta now uses AI to improve recommendations, search, creation and commerce across that graph while earning the large majority of its corporate revenue from ads shown across Facebook, Instagram, Messenger and related surfaces.

- **Founded:** 2004
- **Headquarters:** Menlo Park, United States
- **Founders:** Mark Zuckerberg (Co-founder; Meta founder and CEO), Eduardo Saverin (Co-founder; early business lead), Dustin Moskovitz (Co-founder; early engineering leader), Chris Hughes (Co-founder; early spokesperson and product contributor), Andrew McCollum (Co-founder; early designer and engineer)
- **Team size:** 78,865 Meta employees as of December 31, 2025; Facebook-only headcount is not disclosed
- **Products:** Facebook Feed, Facebook Pages, Facebook Groups, Facebook Marketplace, Facebook Reels and Video
- **Notable:** Grew from a Harvard campus directory into one of the world's largest social networks., Created a self-serve advertising system that gave small businesses access to large-scale audience targeting and measurement., Built Groups and Marketplace into widely used community and local-commerce products.

## Products & services

- **Facebook Feed** — A personalized stream of posts, recommendations, news, photos and updates from friends, creators, Pages and communities.
- **Facebook Pages** — Public presences and publishing tools for businesses, organizations, public figures and creators.
- **Facebook Groups** — Private and public community spaces with discussion, moderation, events and knowledge-sharing tools.
- **Facebook Marketplace** — Local and shipped classifieds that connect buyers and sellers, with listing, messaging, ratings and AI-assisted selling tools.
- **Facebook Reels and Video** — Short- and long-form video discovery and creation; Facebook began consolidating all new video uploads into Reels in 2025.
- **Facebook Events** — Event discovery, invitations, attendance coordination and community planning.
- **Facebook Dating** — An opt-in dating experience that uses interests, events and groups while keeping dating activity separate from the main profile.
- **Creator tools and monetization** — Professional dashboards, content insights, monetization across eligible formats, content protection, Creator Assistant and Creator Studio.
- **Meta AI on Facebook** — AI-assisted search, recommendations, creation, translation and task-specific tools embedded into Facebook experiences.

## Achievements

- Grew from a Harvard campus directory into one of the world's largest social networks.
- Created a self-serve advertising system that gave small businesses access to large-scale audience targeting and measurement.
- Built Groups and Marketplace into widely used community and local-commerce products.
- Completed a 2012 IPO priced at $38 per share, with 421.2 million shares in the offering.
- Acquired Instagram in 2012 for approximately $1 billion in announced consideration and WhatsApp in 2014 in a transaction initially valued at $19 billion including restricted stock units.
- Facebook paid creators nearly $3 billion through monetization programs in 2025, up 35% year over year.
- Views and watch time for original Facebook Reels approximately doubled in the second half of 2025 versus the same period in 2024.
- More than half a billion Facebook users were watching AI-translated videos weekly by June 2026.

## Latest updates

- **2026-07** — Facebook announced Seller, a purpose-built app for high-volume Marketplace sellers, and said Marketplace had 430 million items and 44 million vehicles listed globally each month.
- **2026-07** — Facebook began rolling out Facebook Verified, a free badge tied to selfie verification and trust-and-safety standards.
- **2026-06** — Facebook introduced AI Mode in search and new AI-assisted photo and video creation tools.
- **2026-06** — Creator Assistant began rolling out in the US, Canada and India; Facebook also expanded its AI translation program.
- **2026-03** — Facebook reported that it paid creators nearly $3 billion in 2025 and launched Creator Fast Track for established creators joining the platform.
- **2026-03** — Facebook updated originality guidelines, reporting doubled views and watch time for original Reels in the second half of 2025 and more than 20 million impersonator-account removals during 2025.
- **2025-12** — Facebook simplified navigation around Reels, Friends, Marketplace and Profile and added more recommendation and comment controls.

## Links

- Website: https://www.facebook.com/
- LinkedIn: https://www.linkedin.com/company/facebook
- Twitter/X: https://x.com/facebook
- GitHub: https://github.com/facebook
- YouTube: https://www.youtube.com/facebook
- Instagram: https://www.instagram.com/facebook/
- Facebook: https://www.facebook.com/facebook
- TikTok: https://www.tiktok.com/@facebook

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Profile page: https://yespress.io/facebook
Published by YesPress — https://yespress.io
Last updated: 2026-08-13