# Fabletics

> Fabletics is a membership-based activewear brand founded in 2013 and headquartered in El Segundo, California. Built on a VIP subscription model that pairs monthly credits with data-driven personalization, it sells women's and men's activewear, footwear, swimwear, loungewear, and medical scrubs across e-commerce and 120+ retail stores. In 2025 the company crossed $1 billion in annual revenue with more than 3 million active customers, roughly 2.7 million of them VIP members.

- **Founded:** 2013
- **Headquarters:** El Segundo, California, United States
- **Founders:** Adam Goldenberg (Co-founder (TechStyle Fashion Group)), Don Ressler (Co-founder (TechStyle Fashion Group)), Ginger Ressler (Co-founder), Kate Hudson (Co-founder & brand ambassador (now advisor))
- **Team size:** ~1,700 employees
- **Products:** Women's Activewear, VIP Membership, Men's Activewear, Footwear, Dresses & Swimwear, Loungewear & Fabletics Fit App
- **Notable:** Surpassed $1 billion in annual revenue for the first time in 2025, Grew VIP membership to ~2.7 million (about 90% of active customers), Expanded to 120+ retail stores, opening 20 in 2025 alone

## Products & services

- **Women's Activewear** — Core line of leggings, sports bras, tops and outfits featuring proprietary performance fabrics and inclusive sizing.
- **VIP Membership** — Subscription program offering member pricing, monthly credits, personalized recommendations and early access; members drive ~95% of revenue.
- **Men's Activewear** — Menswear line including the 'Don' franchise; now more than 30% of the business.
- **Footwear, Dresses & Swimwear** — Expanded categories added to broaden the lifestyle assortment.
- **Loungewear & Fabletics Fit App** — Loungewear capsule plus a wellness/workout app extending the brand into fitness content.
- **Medical Scrubs** — Performance scrubs line targeting healthcare workers - a fast-growing new category.
- **Retail Stores** — 120+ brick-and-mortar locations used as omnichannel membership growth hubs.

## Achievements

- Surpassed $1 billion in annual revenue for the first time in 2025
- Grew VIP membership to ~2.7 million (about 90% of active customers)
- Expanded to 120+ retail stores, opening 20 in 2025 alone
- Menswear grew to more than 30% of the business
- Named to Newsweek's Best Customer Service list (2022)
- Achieved carbon neutrality across its stores (2020)

## Latest updates

- **2026-01** — Forbes reports Fabletics' growth stretching well beyond the U.S. with continued international momentum.
- **2025-08** — Fabletics expands its store footprint as omnichannel sales accelerate; 120 total stores.
- **2025-02** — Adopts Blue Yonder supply chain tools to support expansion plans.
- **2025-01** — Crosses $1 billion in annual revenue and enters wholesale.

## Links

- Website: https://fabletics.com
- LinkedIn: http://www.linkedin.com/company/fabletics
- Twitter/X: https://twitter.com/Fabletics
- YouTube: https://www.youtube.com/user/Fabletics
- Instagram: https://www.instagram.com/fabletics/
- Facebook: https://facebook.com/Fabletics/
- TikTok: https://www.tiktok.com/@fabletics

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Profile page: https://yespress.io/fabletics
Published by YesPress — https://yespress.io
Last updated: 2026-07-26