# Fabiola Torres

> Fabiola Torres is the Global Chief Marketing Officer of Gap, the marketing executive brought in during 2024 to revive one of America's most recognizable clothing brands. With more than 25 years spanning Nike, Apple's Beats by Dre, and PepsiCo, she built a reputation for connecting brands to culture through music, sneakers, and self-expression. At Gap she has led a run of digital-first campaigns - Get Loose, Give Your Gift, Feels Like Gap, Better in Denim - that pulled the label back into cultural conversation. A proud Latina and diversity advocate educated in Monterrey, Mexico, Torres describes her leadership philosophy as 'the power of WE.'

- **Role:** Global Chief Marketing Officer at Gap
- **Organizations:** Gap Inc., PepsiCo, Apple (Beats by Dre), Nike
- **From:** Mexico
- **Nationality:** Mexican / American
- **Education:** Bachelor of Science in Communications, Universidad de Monterrey, Executive programs in Digital Marketing Strategies and Consumer Marketing Strategy, Northwestern University - Kellogg School of Management
- **Known for:** Appointed Global CMO of Gap in 2024, reinstating a role that had sat empty since November 2022, Led Gap's digital-first brand revival with Get Loose, Give Your Gift, Feels Like Gap and Better in Denim campaigns, Rose over 18 years at Nike from advertising manager in Mexico to Head of Global Sneaker Culture

## Career timeline

- **circa 2001** — Joins Nike as advertising manager / marketing director at Nike Mexico
- **2001-2019** — Spends 18 years at Nike, rising to Head of Global Sneaker Culture; leads roles across Latin America and global retail marketing
- **2017-2020** — Serves as Vice President of Global Marketing at Apple's Beats by Dre
- **2020** — Joins PepsiCo, becoming SVP and CMO of energy drinks and the Hispanic business unit; leads relaunches of Mountain Dew Energy and Rockstar Focus
- **2024** — Named Global Chief Marketing Officer of Gap in May, filling a role vacant since November 2022
- **2024-2025** — Leads Gap brand revival with campaigns Get Loose, Give Your Gift, Feels Like Gap and Better in Denim
- **2025** — Named to Campaign US CMO 50 and recognized among top innovative CMOs

## Achievements

- Appointed Global CMO of Gap in 2024, reinstating a role that had sat empty since November 2022
- Led Gap's digital-first brand revival with Get Loose, Give Your Gift, Feels Like Gap and Better in Denim campaigns
- Rose over 18 years at Nike from advertising manager in Mexico to Head of Global Sneaker Culture
- Launched Nike's first sneakers destination mobile app
- Served as VP of Global Marketing at Apple's Beats by Dre
- Led relaunches of Mountain Dew Energy and Rockstar Focus at PepsiCo
- Honored in Women in Retail Leadership Circle's Top Women in Retail report
- Named to Campaign US CMO 50 (2025)
- Recognized as a leading multicultural marketer and diversity advocate

## Latest updates

- **2024-05** — Named Global Chief Marketing Officer of Gap, reporting into the brand's leadership under CEO Richard Dickson's turnaround playbook
- **2025-01** — Rolled out the Better in Denim campaign as part of Gap's ongoing revival
- **2025-09** — Recognized on Campaign US CMO 50 for her work reinvigorating the Gap brand

## Links

- Website: https://gap.com
- LinkedIn: http://www.linkedin.com/in/fabiolamtorres

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Profile page: https://yespress.io/fabiola-torres
Published by YesPress — https://yespress.io
Last updated: 2026-07-29