# FabCom - Unrivaled Strategic Marketing

> FabCom is a privately held Scottsdale marketing and advertising agency founded by Brian and Jennifer Fabiano. Its pitch is unusually operational: research the audience, map the brand, build creative across digital and physical channels, connect the work to CRM and reporting systems, then adjust against measured outcomes. The firm calls its proprietary framework Neuromarketology and serves organizations ranging from universities and healthcare institutions to technology, financial-services, retail, and consumer brands.

- **Founded:** 1994
- **Headquarters:** Scottsdale, United States
- **Founders:** Brian Fabiano (Co-founder and CEO), Jennifer Fabiano (Co-founder and Principal)
- **Products:** Strategy and brand planning, Creative and content production, Digital platforms and automation, Media, campaigns and measurement, Neuromarketology
- **Notable:** Built integrated multi-channel reporting dashboards in 2003, before Google Analytics launched, according to the company's historical timeline., Introduced Neuromarketology and published Brian Fabiano's book of the same name in 2010., A 2026 dynamic landing-page case study reported a 44.6% conversion-rate increase, a 79.5% cost-per-lead decrease and 19% more attributable conversions.

## Products & services

- **Strategy and brand planning** — Market research, competitive analysis, audience segmentation, brand mapping, positioning, customer-journey design and marketing plans.
- **Creative and content production** — Brand identity, copywriting, graphic design, photography, video, motion graphics and campaign storytelling produced by an in-house cross-disciplinary team.
- **Digital platforms and automation** — Websites, apps, UX/UI, CRM integration, nurture funnels, marketing automation, systems administration and call-center integration.
- **Media, campaigns and measurement** — Paid search, social, traditional advertising, media planning and buying, public relations, direct mail, email, analytics and real-time reporting.
- **Neuromarketology** — FabCom's proprietary audience and brand-mapping methodology for personalized, cross-channel marketing based on behavioral, demographic, sociographic and psychographic signals.
- **Advanced technology experiences** — AI-powered marketing, augmented and virtual reality experiences, and blockchain credential applications, including work developed through HReality.

## Achievements

- Built integrated multi-channel reporting dashboards in 2003, before Google Analytics launched, according to the company's historical timeline.
- Introduced Neuromarketology and published Brian Fabiano's book of the same name in 2010.
- A 2026 dynamic landing-page case study reported a 44.6% conversion-rate increase, a 79.5% cost-per-lead decrease and 19% more attributable conversions.
- An early B2B sales-channel campaign generated $1.3 million more sales than the comparable prior-year quarter.
- A consumer-product market test reported a 900% rise in retail-availability inquiries and more than 300% sales growth during a two-week radio campaign.
- A co-op dealer program reported quarterly sales growth of 2.7% and an annualized increase of 10.8% after several declining quarters.
- Received a Silver Award in the 2018 American Advertising Awards.
- Listed among prominent Phoenix-area web design and advertising firms in regional business rankings.

## Latest updates

- **2026-09** — FabCom published new behavioral-psychology content on how conference-room seating signals authority, openness and collaboration.
- **2026-04** — Published guidance arguing that durable client-agency relationships depend on access, candor and data-backed disagreement rather than simple order-taking.
- **2026-02** — Published a university PPC case study reporting a 44.6% conversion lift and 79.5% lower cost per lead from dynamic, ad-specific landing pages.
- **2026-01** — Published a case study detailing the rebuild of a university direct-mail nurture funnel with CRM-linked live reporting, new cadence logic and tighter inventory controls.
- **2024** — Refreshed its visual identity, adopted the 'Unrivaled Strategic Marketing' positioning and relocated its headquarters to 7033 E Greenway Parkway in Scottsdale.

## Links

- Website: https://www.fabcomlive.com
- LinkedIn: https://www.linkedin.com/company/fabiano-communications
- Twitter/X: https://twitter.com/FabComLive
- Facebook: https://facebook.com/FabianoCommunications

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Profile page: https://yespress.io/fabcom-unrivaled-strategic-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-20