# Ezra Firestone

> Ezra Firestone is a self-taught ecommerce entrepreneur who dropped out of high school, played poker in NYC underground clubs, and went on to build and sell multiple 7-, 8-, and 9-figure brands - most notably BOOM by Cindy Joseph, which crossed $200 million in cumulative revenue. He runs Smart Marketer (his education platform), Zipify Apps (serving 18,000+ Shopify brands with $600M+ in facilitated upsell revenue), and has acquired and turned around brands like oVertone Haircare. His philosophy - 'Serve the World Unselfishly and Profit' - is backed by results, and his operating principles around content-first marketing, brand mission, and sustainable growth have influenced an entire generation of ecommerce operators.

- **Role:** Founder & CEO at Smart Marketer / Zipify Apps
- **Organizations:** Smart Marketer, Zipify Apps, BOOM by Cindy Joseph, oVertone Haircare, SafeSleeve, Love Runneth Over
- **From:** Bay Area, California, USA
- **Nationality:** American
- **Education:** No formal education beyond high school dropout, Self-taught
- **Known for:** Built BOOM by Cindy Joseph to $200M+ in cumulative revenue, Executed $40M 8-figure private equity exit for BOOM by Cindy Joseph, Zipify Apps facilitates $600M+ in additional merchant upsell revenue across 18,000+ Shopify stores

## Career timeline

- **~2003-2005** — Professional poker player in NYC underground clubs
- **2005** — Traded poker lessons for SEO training; entered digital marketing
- **2006-2007** — Founded MyCostumeWigs.com - grew to America's #1 Mullet Wig Retailer
- **2010** — Co-founded BOOM by Cindy Joseph with model/makeup artist Cindy Joseph
- **2012** — Sold MyCostumeWigs.com for ~$250,000
- **2013** — Founded Smart Marketer education platform
- **2014** — BOOM by Cindy Joseph hits $1 million in annual revenue
- **2016** — BOOM hits $17.8M revenue; Smart Marketer generates $3.5M at ~50% margins
- **2016** — Founded Zipify Apps to serve Shopify merchants
- **2017** — BOOM revenue reaches ~$42M peak year
- **2018-2019** — Cindy Joseph dies; BOOM achieves best year ever post-death
- **~2020** — 8-figure partial sale (~70%) of BOOM to private equity for ~$40M
- **2021** — Daughter Audra Sky Firestone born at 26 weeks; 6-month NICU stay
- **2022** — Acquired oVertone Haircare ($30M brand); turned profitable within 90 days
- **2022** — Became CSO and investor at SafeSleeve
- **2023** — Daughter Audra passes away; co-founds Love Runneth Over nonprofit
- **2024** — Announced one brand crossed $200M cumulative revenue; hosted Smart Marketer Live
- **2025** — Featured speaker at EEE Miami; continued scaling Zipify to 18,000+ merchants
- **2026** — Discussed 2026 ecommerce predictions on Ecomm Breakthrough Podcast

## Achievements

- Built BOOM by Cindy Joseph to $200M+ in cumulative revenue
- Executed $40M 8-figure private equity exit for BOOM by Cindy Joseph
- Zipify Apps facilitates $600M+ in additional merchant upsell revenue across 18,000+ Shopify stores
- Turned oVertone Haircare from cash-burning $30M brand to profitable within 90 days post-acquisition
- America's #1 Mullet Wig Retailer (2008-2009) via MyCostumeWigs.com
- Single content article generated $22M+ in sales for BOOM (featured by Shopify)
- Combined annual revenue across businesses: ~$70M+
- Managed 103 employees across three simultaneous companies
- Spoke at Affiliate World, Affiliate Summit, shared stages with Richard Branson and Ryan Deiss
- Founded Love Runneth Over NICU charity in honor of late daughter Audra Sky
- Crossed $100M personal business revenue milestone

## Latest updates

- **2026-01** — Appeared on Ecomm Breakthrough Podcast discussing 2026 ecommerce predictions including AI discovery, creative infrastructure, and omnichannel expansion
- **2025-01** — Featured speaker at EEE Miami 2025 as a leading founder/entrepreneur
- **2024-09** — Posted on X that one brand has crossed $200M cumulative revenue; promoted Smart Marketer Live
- **2024-08** — Featured in DTC Newsletter discussing BOOM Beauty growth challenges and scaling
- **2024-07** — Promoted Love Runneth Over charity content highlighting NICU nurses and families

## Links

- Website: https://smartmarketer.com
- LinkedIn: https://www.linkedin.com/in/ezrafirestone
- Twitter/X: https://twitter.com/ezrafirestone
- YouTube: https://www.youtube.com/channel/UCfclLMWj9GuhTGgsVnVhENQ
- Instagram: https://www.instagram.com/ezrafirestone/
- Facebook: https://www.facebook.com/MeetEzra

---

Profile page: https://yespress.io/ezra-firestone
Published by YesPress — https://yespress.io
Last updated: 2026-04-26