# Ezoic

> Ezoic provides advertising, analytics, first-party identity, video and subscription technology for publishers and web apps. Its machine learning personalizes monetization around the value of a visitor, while its revenue teams help larger publishers manage advertising demand and audience strategy.

- **Founded:** 2010
- **Headquarters:** Carlsbad, United States
- **Founders:** Dwayne Lafleur (Founder & CEO)
- **Products:** Ezoic Ads, Big Data Analytics, ezID, Ezoic Video / Humix, Ezoic Subscriptions
- **Notable:** Early platform tested on more than 400 founder-owned websites, according to its 2019 funding announcement., Google Business Innovation Award recipient, according to Ezoic., Announced Google Premier Certified Publishing Partner status in March 2025.

## Products & services

- **Ezoic Ads** — Machine-learning ad placement, auction and pricing optimization for websites and web apps; supports display, native, anchor, video, rewarded and interstitial formats.
- **Big Data Analytics** — Connects revenue and EPMV to traffic sources, authors, pages, devices, countries and engagement.
- **ezID** — Connects publisher audience lists and registered users to advertising identity protocols using hashed identifiers.
- **Ezoic Video / Humix** — Video hosting, monetization and contextual network video distribution; Humix was introduced in 2022.
- **Ezoic Subscriptions** — Paywalls, paid access and Stripe-powered checkout, with ads and subscriptions measured together. Launch year unverified.
- **Strategic Revenue Services** — Onboarding, ad operations, direct sales and audience/revenue strategy, with service tiers based on publisher size.
- **Framework SDKs** — Official open-source React, Vue and Angular SDKs for ad integration and single-page-app navigation.

## Achievements

- Early platform tested on more than 400 founder-owned websites, according to its 2019 funding announcement.
- Google Business Innovation Award recipient, according to Ezoic.
- Announced Google Premier Certified Publishing Partner status in March 2025.
- Reported 27% average display EPMV improvement and one-second shorter ad loading in May 2026; company-reported results.

## Latest updates

- **2026-02** — Introduced a 250,000 monthly-user minimum for new sites/apps, with continuous-use grandfathering and selective Incubator access.
- **2026-05** — Reported average display EPMV improvement of 27% and ad loading reduced by one second.
- **2026-06** — Updated terms of service, including display-ad Net Revenue payment terms and the Advisor Program.

## Links

- Website: https://www.ezoic.com/
- LinkedIn: https://www.linkedin.com/company/ezoic-inc-/
- Twitter/X: https://x.com/ezoic
- GitHub: https://github.com/ezoic
- Instagram: https://www.instagram.com/ezoicplatform/
- Facebook: https://www.facebook.com/ezoic

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Profile page: https://yespress.io/ezoic
Published by YesPress — https://yespress.io
Last updated: 2026-10-13