# Eytan Avigdor

> Eytan Avigdor is a co-founder of Klear, the influencer marketing software business originally called Twtrland, and was its CEO when Meltwater announced a $17.8 million acquisition agreement in April 2021. A Technion computer science graduate with earlier software engineering experience, he co-authored a 2018 paper on Instagram influence and is identified in September and October 2026 material as Head of Product for Meltwater Influencer Marketing.

- **Role:** Head of Product, Meltwater Influencer Marketing at Meltwater
- **Organizations:** Klear, Meltwater, Intel, Pipl, Normal People
- **Education:** BSc, Computer Science, Technion - Israel Institute of Technology
- **Known for:** Co-founded Klear with Noam and Guy Avigdor., Led Klear as CEO at the 2021 acquisition announcement., Co-authored a SIGIR 2018 paper on Instagram influence measurement.

## Career timeline

- **2007-2010** — Software engineer at Intel.
- **2010-2011** — Senior software engineer at Pipl and iOS developer at Normal People.
- **2011** — Twtrland public launch; contemporary 2012 coverage places the launch in September 2011.
- **2012** — Klear company founding year stated in Meltwater’s acquisition announcement; Eytan, Noam and Guy Avigdor named as founders.
- **2014** — Led Twtrland’s launch of a business-focused social data product.
- **2015** — Twtrland became Klear and announced $1.5 million in funding.
- **2018** — Co-authored Measuring Influence on Instagram: A Network-Oblivious Approach at SIGIR.
- **2019** — As CEO, announced Klear Connect.
- **2021** — Klear CEO when Meltwater announced its $17.8 million cash-and-earn-out acquisition agreement on April 14.
- **2023** — The Org dates the start of his Senior Director, Head of Product role at Meltwater to January.
- **2026** — Identified as Head of Product for Meltwater Influencer Marketing in material with Neil Brennan.

## Achievements

- Co-founded Klear with Noam and Guy Avigdor.
- Led Klear as CEO at the 2021 acquisition announcement.
- Co-authored a SIGIR 2018 paper on Instagram influence measurement.
- Leads the team building AI Discovery and influencer marketing tools in the Meltwater MCP, according to September 2026 professional material.

## Latest updates

- **2026-10** — Featured with Neil Brennan in How should I vet creators in 2026?, discussing brand-specific content checks, surrounding coverage and audience verification.
- **2026-09** — Identified as Head of Product, Meltwater Influencer Marketing, in an article with Neil Brennan on AI discovery, campaign management and reporting.
- **2025-11** — Quoted as Senior Director of Meltwater’s Influencer Marketing Product in its IDC MarketScape announcement.

## Links

- LinkedIn: https://il.linkedin.com/in/eytan-avigdor

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Profile page: https://yespress.io/eytan-avigdor
Published by YesPress — https://yespress.io
Last updated: 2026-10-26