# eyewa

> eyewa is the Middle East's largest omnichannel eyewear retailer, selling prescription glasses, sunglasses, blue light glasses and contact lenses through its e-commerce platform, mobile app and a growing network of physical stores across the GCC. Founded in Dubai in 2017 by former Bain consultants Anass Boumediene and Mehdi Oudghiri, the company pairs affordable in-house brands with technology like AI-powered virtual try-on, and reached roughly 150 stores before raising a $100M Series C led by General Atlantic in late 2024 to fund a 100-store expansion.

- **Founded:** 2017
- **Headquarters:** Dubai, United Arab Emirates
- **Founders:** Anass Boumediene (Co-founder & Co-CEO), Mehdi Oudghiri (Co-founder & Co-CEO)
- **Team size:** ~1,300-1,800 employees
- **Products:** Prescription glasses, Sunglasses, Contact lenses, Layala colored contact lenses, AI virtual try-on
- **Notable:** Grew to roughly 150 wholly-owned stores across the Middle East by 2024., Largest eyewear retailer in Saudi Arabia by store count., Raised $100M Series C led by General Atlantic, ~$130M total funding.

## Products & services

- **Prescription glasses** — Affordable full-rim, blue-light and prescription eyeglasses, many under eyewa's own in-house brands.
- **Sunglasses** — Fashion and polarized sunglasses including in-house labels such as 30Sundays and BlackOut.
- **Contact lenses** — Daily, monthly and colored contact lenses from global brands and eyewa's own line.
- **Layala colored contact lenses** — Proprietary cosmetic colored contact lens brand that captured meaningful share of the GCC market.
- **AI virtual try-on** — AR-powered app feature letting customers preview frames on their face; lifted sunglasses conversion roughly 25%.
- **Experience Centers / retail stores** — Physical stores offering eye exams, frame fitting and pickup, complementing the online platform.

## Achievements

- Grew to roughly 150 wholly-owned stores across the Middle East by 2024.
- Largest eyewear retailer in Saudi Arabia by store count.
- Raised $100M Series C led by General Atlantic, ~$130M total funding.
- Processed over 5 million orders across the GCC and MENA.
- Built proprietary brands generating ~96% of revenue, including Layala colored lenses.
- AI virtual try-on increased sunglasses conversion by roughly 25%.

## Latest updates

- **2024-11** — Closed $100M Series C led by General Atlantic, with Badwa Capital and Turmeric Capital, to fund 100 new stores across the GCC.
- **2024-11** — Reported ~150 stores and 1,300 employees, positioning as the largest eyewear retailer in Saudi Arabia by store count.

## Links

- Website: https://eyewa.com
- LinkedIn: https://www.linkedin.com/company/eyewa
- Twitter/X: https://twitter.com/eyewaME
- YouTube: https://www.youtube.com/c/eyewa
- Instagram: https://www.instagram.com/eyewa/
- Facebook: https://facebook.com/eyewaME/

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Profile page: https://yespress.io/eyewa
Published by YesPress — https://yespress.io
Last updated: 2026-07-28