# Eyal Elbahary

> Eyal Elbahary is the CEO and co-founder of DealHub.ai, founded as Valooto in 2014 with Eyal Orgil and Alon Lubin. His earlier career included roles at Mercury Interactive, Check Point, NICE, and Panaya. He leads a business spanning quoting, contracts, buyer collaboration, subscriptions, and billing, and publicly advocates giving revenue operations teams control of commercial rules.

- **Role:** CEO and co-founder at DealHub.ai
- **Organizations:** DealHub.ai (formerly Valooto), Panaya, NICE Ltd, Check Point, Mercury Interactive (later HP Software)
- **Known for:** Co-founded and leads DealHub.ai., Led DealHub through a pivot from Valooto and subsequent expansion of the sales and revenue workflow., Led the company at the time of its November 2025 Subskribe acquisition and January 2026 Riverwood-led $100 million growth round.

## Career timeline

- **Before 2014** — Held go-to-market, portfolio marketing, commercial and pricing strategy, and SAP business leadership roles at Mercury Interactive, Check Point, NICE, and Panaya; precise role dates are not established here.
- **2014** — Co-founded Valooto, later DealHub, with Eyal Orgil and Alon Lubin.
- **2017** — Valooto announced a $3 million Series A led by Cornerstone Venture Partners with Shaked Ventures.
- **Circa 2018** — A pivot changed the company name, product focus, and business focus, according to Elbahary’s June 2021 account of a change about three years earlier.
- **2021** — DealHub raised a $20 million Series B led by Israel Growth Partners.
- **2022** — DealHub announced a $60 million financing round and reported cumulative investment of $90 million at that time.
- **2025** — DealHub announced its acquisition of Subskribe on November 19, extending subscription, metering, and billing capabilities.
- **2026** — DealHub announced a $100 million growth round led by Riverwood Capital on January 20.

## Achievements

- Co-founded and leads DealHub.ai.
- Led DealHub through a pivot from Valooto and subsequent expansion of the sales and revenue workflow.
- Led the company at the time of its November 2025 Subskribe acquisition and January 2026 Riverwood-led $100 million growth round.

## Latest updates

- **2026-03** — His article updated March 31 argues for revenue ownership through governed execution and contrasts DealHub’s approach with Salesforce Agentforce Revenue Management.
- **2026-01** — DealHub announced $100 million in growth funding led by Riverwood Capital, intended for global expansion and development of its Agentic Revenue Hub.
- **2025-11** — DealHub announced the acquisition of Subskribe, adding subscription management, consumption metering, and billing capabilities.

## Links

- Website: https://dealhub.io/
- LinkedIn: https://www.linkedin.com/in/eyal-elbahary-3488285/

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Profile page: https://yespress.io/eyal-elbahary
Published by YesPress — https://yespress.io
Last updated: 2026-10-21