# Eyal Arad

> Eyal Arad is the New York-based co-founder and CEO of Ripple Analytics, formerly Videocites. With an electrical-engineering and electro-optics background, he helped build a video-recognition business founded in 2014 that expanded from content protection into measuring fan-created content for sports and media organizations. Its backers include NBA Equity, Velocity Capital Management and Infront Sports & Media.

- **Role:** Co-founder and CEO at Ripple Analytics
- **Organizations:** Ripple Analytics (formerly Videocites), eMotion Technologies, Technion - Israel Institute of Technology, Tel Aviv University
- **Education:** BSc, Electrical Engineering, Technion - Israel Institute of Technology, MSc, Electro-Optics, Tel Aviv University, MBA, Technion - Israel Institute of Technology
- **Known for:** Co-founded and led the video-recognition company Videocites, now Ripple Analytics, from 2014., Founded the Technion MBA Entrepreneurship Club., Led the company as it secured a $10 million Series B in 2023 with NBA Equity among the investors.

## Career timeline

- **2000** — Completed a BSc in electrical engineering at the Technion.
- **2007** — Completed an MSc in electro-optics at Tel Aviv University.
- **2011-2014** — Co-founder and CEO of eMotion Technologies.
- **2012-2014** — Studied for an MBA at the Technion; founded its MBA Entrepreneurship Club.
- **2014** — Co-founded Videocites with Aviad Louzon, Michael Bronstein and Ze’ev Ganor.
- **2020** — Infront announced an investment and partnership with Videocites.
- **2023** — Videocites closed a $10 million Series B led by Velocity Capital Management, joined by NBA Equity and Infront; DAZN announced a content-protection partnership.
- **2026** — Videocites rebranded as Ripple Analytics in January.

## Achievements

- Co-founded and led the video-recognition company Videocites, now Ripple Analytics, from 2014.
- Founded the Technion MBA Entrepreneurship Club.
- Led the company as it secured a $10 million Series B in 2023 with NBA Equity among the investors.
- Helped develop a business spanning content protection and measurement of fan-created sports content.

## Latest updates

- **2026-01** — Videocites became Ripple Analytics; the rebrand announcement described expanded MediaTrack Lens and Landscape offerings.
- **2026-09** — Appeared with Ripple Analytics executive Amos Varon on episode 346 of The Profluence Pod, published September 23, to discuss fan-created content and sports marketing.

## Links

- Website: https://www.rippleanalytics.com/
- LinkedIn: https://www.linkedin.com/in/eyal-arad

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Profile page: https://yespress.io/eyal-arad
Published by YesPress — https://yespress.io
Last updated: 2026-10-26