# Extend

> Extend is a San Francisco software company that turns the messy, unloved world of extended warranties and post-purchase headaches into an API. It lets online and offline merchants offer product protection plans, shipping protection, order tracking, returns, exchanges, and automated claims - and, since 2026, bundles all of it into an AI-native 'Shopper Operations' platform that scores customers by value and risk. Founded in 2019 by Woodrow 'Woody' Levin, the company raised a $260M Series C in 2021 at a $1.6B valuation led by SoftBank Vision Fund 2 and works with 1,200+ merchants including Peloton, iRobot, Sonos and Advance Auto Parts.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, United States
- **Founders:** Woodrow Levin (Co-Founder & CEO), Joe Moss (Co-Founder), Michael Darmousseh (Co-Founder)
- **Team size:** ~350 employees
- **Products:** Product Protection, Shipping Protection, Automated Claims Platform, Returns & Exchanges / Order Tracking, Shopper Operations
- **Notable:** Reached a $1.6B+ valuation within roughly two years of founding., Raised $260M Series C led by SoftBank Vision Fund 2 (2021)., Grew to 1,200+ merchant partners.

## Products & services

- **Product Protection** — Extended warranties and protection plans that merchants embed online and in-store via API or prebuilt ecommerce apps, with machine-learning-driven offers that lift attach rates well above legacy plans.
- **Shipping Protection** — Coverage for packages lost, stolen or damaged in transit, addressing porch piracy and 'where is my order' (WISMO) friction.
- **Automated Claims Platform** — Self-service, largely automated claim resolution with AI identity verification and fraud scoring, backed by Extend's owned insurance stack.
- **Returns & Exchanges / Order Tracking** — Behavior-based returns, exchanges and order tracking tools that let brands tailor policies to individual shoppers.
- **Shopper Operations** — An AI-native commerce platform unifying delivery, returns, exchanges and warranty claims, using Extend Shopper Intelligence to segment customers by value and risk and dynamically tailor policies.

## Achievements

- Reached a $1.6B+ valuation within roughly two years of founding.
- Raised $260M Series C led by SoftBank Vision Fund 2 (2021).
- Grew to 1,200+ merchant partners.
- Drove over $1 billion in revenue for merchant partners in 2025.
- Machine-learning offers deliver 3-4x the attach rate of legacy protection plans.
- Built a vertically integrated, proprietary insurance stack owning the end-to-end experience nationwide (2022).
- Launched Shopper Operations, framed as a new commerce software category, in 2026.

## Latest updates

- **2026-03** — Launched Shopper Operations, an AI-native platform unifying delivery, returns, exchanges and warranty claims, alongside research finding billions in retail revenue at risk from restrictive returns policies.
- **2025-12** — Reported its platform drove over $1B in revenue for merchant partners in 2025, contributing up to 9% topline growth.
- **2022-01** — Completed its vertically integrated, proprietary insurance stack, becoming a tech-based protection company owning the full end-to-end experience nationwide.
- **2021-05** — Closed $260M Series C at a $1.6B+ valuation led by SoftBank Vision Fund 2.

## Links

- Website: https://www.extend.com
- LinkedIn: https://www.linkedin.com/company/helloextend
- Twitter/X: https://twitter.com/HelloExtend
- Instagram: https://www.instagram.com/helloextend/
- Facebook: https://www.facebook.com/extendprotection

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Profile page: https://yespress.io/extend
Published by YesPress — https://yespress.io
Last updated: 2026-07-12