# EX.CO

> EX.CO is a machine learning-driven video technology platform that helps publishers and media owners run, manage, and monetize video across web, mobile, CTV, and DOOH. Founded in 2012 as the interactive-content company Playbuzz and rebranded to EX.CO in 2019, the New York-based, Disney-backed company now offers an online video platform (OVP), a CMS, player technology, and an LLM-powered recommendation and yield engine used by publishers including Advance Local, Hearst Newspapers, The Arena Group, and Ziff Davis.

- **Founded:** 2012
- **Headquarters:** New York, New York, United States
- **Founders:** Tom Pachys (Co-Founder & CEO), Shaul Olmert (Co-Founder (former CEO, departed 2019)), Shachar Orren (Co-Founder & Chief Marketing Officer)
- **Team size:** ~160 employees
- **Products:** Online Video Platform (OVP), Video Player & Vertical Player, Video CMS, Yield / Monetization Engine, LLM Video Recommendation Engine
- **Notable:** Named Digiday's Best Video Platform (2024)., Listed on Inc. Magazine's Best Workplaces (2025)., Acquired video adtech firm Cedato (2021) and machine-learning company Bibblio (2022).

## Products & services

- **Online Video Platform (OVP)** — End-to-end platform for hosting, managing, and delivering video across web, mobile, CTV, and DOOH.
- **Video Player & Vertical Player** — Customizable, web-vitals-friendly video players including a vertical/mobile-first format.
- **Video CMS** — Content management system for organizing publisher video libraries and playlists.
- **Yield / Monetization Engine** — Machine-learning yield engine and demand-agnostic ad server built to maximize video ad revenue per impression.
- **LLM Video Recommendation Engine** — Large-language-model engine that vectorizes article text, scores similarity against a publisher's video library, and serves the most contextually relevant clip in real time.
- **Content Marketplace** — Marketplace of thousands of premium licensed videos across verticals for publishers who need additional inventory.

## Achievements

- Named Digiday's Best Video Platform (2024).
- Listed on Inc. Magazine's Best Workplaces (2025).
- Acquired video adtech firm Cedato (2021) and machine-learning company Bibblio (2022).
- Raised $65M+ total, including a $35M Series C led by Viola Group with Disney and Saban Ventures.
- Reported 7-figure YoY revenue lifts and 100%+ RPM gains for named publisher clients.

## Latest updates

- **2024-08** — Unveiled an LLM-based contextual video recommendation engine for digital publishers, with Autovia as an early adopter.
- **2025** — Reported publisher revenue gains including PlayWorks (+33%) and named to Inc. Best Workplaces.
- **2022** — Acquired machine-learning contextual-targeting company Bibblio to strengthen AI capabilities.

## Links

- Website: https://ex.co
- LinkedIn: https://www.linkedin.com/company/excoplatform
- Twitter/X: https://twitter.com/ExCoPlatform
- Facebook: https://facebook.com/excoplatform/

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Profile page: https://yespress.io/ex-co
Published by YesPress — https://yespress.io
Last updated: 2026-07-21