# EVO

> EVO is a Kyiv-based product technology company that operates a portfolio of marketplaces and commerce infrastructure spanning goods, services, resale, payments and logistics. Its best-known product, Prom.ua, gives tens of thousands of small and midsize merchants a way to sell online, while Shafa, Bigl, Satu and Kabanchik address adjacent shopping and services markets. RozetkaPay increasingly turns the group from a collection of destinations into a transaction layer, serving merchants with acquiring, fraud controls, identity, wallets and payment accounts.

- **Founded:** 2008
- **Headquarters:** Kyiv, Ukraine
- **Founders:** Mykola Paliienko (Co-founder and founding CEO), Denys Horovyi (Co-founder; product and marketing), Taras Murashko (Co-founder; technology)
- **Team size:** 501-1,000 employees on LinkedIn; additional supplied company data reports about 900 employees.
- **Products:** Prom.ua, RozetkaPay, Shafa, Bigl, Satu
- **Notable:** Grew Prom.ua from a website-building service for merchants into what EVO describes as Ukraine’s largest marketplace., Prom.ua hosts more than 100 million product listings from about 60,000 entrepreneurs., Completed a 2018 merger with Rozetka; the combined platforms then reported two billion annual visits and 30 million annual e-commerce transactions across four countries.

## Products & services

- **Prom.ua** — A broad Ukrainian marketplace where about 60,000 small and midsize merchants list more than 100 million products; EVO says it attracts 12 million potential buyers monthly and has 6 million regular buyers.
- **RozetkaPay** — A regulated online and offline payment service for more than 12,000 Ukrainian merchants, providing acquiring, bank and payment-system integrations, fraud prevention, KYC and AML tooling, wallets, subscriptions, payment accounts and credit products.
- **Shafa** — A consumer-to-consumer marketplace for buying and selling clothing and other goods, with more than 5 million monthly visitors reported by EVO.
- **Bigl** — A Ukrainian marketplace with about 5 million monthly unique visitors and purchase protection advertised up to UAH 5,000.
- **Satu** — A Kazakhstan marketplace with about 11 million products from 10,000 sellers, designed to help merchants start or expand online businesses nationwide.
- **Kabanchik** — An online services marketplace matching households and businesses with specialists; EVO reports roughly 50,000 tasks are created each month.
- **Volonter** — A fundraising platform with tools for campaigns, raffles and reporting during the war; EVO says charities and volunteers raise roughly UAH 1 million per month through it.
- **Pidmoha** — A platform matching volunteers who can clear rubble with patrons supporting reconstruction of war-damaged homes and social facilities.

## Achievements

- Grew Prom.ua from a website-building service for merchants into what EVO describes as Ukraine’s largest marketplace.
- Prom.ua hosts more than 100 million product listings from about 60,000 entrepreneurs.
- Completed a 2018 merger with Rozetka; the combined platforms then reported two billion annual visits and 30 million annual e-commerce transactions across four countries.
- Built a multi-market portfolio spanning general merchandise, resale, services and Kazakhstan commerce.
- Expanded RozetkaPay’s regulatory permission in 2025 to open and operate customer payment accounts.
- EVO employee-led charity events and auctions raised UAH 22 million and delivered more than 220 reconnaissance drones, according to the company.

## Latest updates

- **2026-06** — The legal entity behind RozetkaPay changed its name from Financial Company EVO LLC to ROZETKA PAY LLC; services, tariffs and operating terms continued unchanged.
- **2025-03** — RozetkaPay received expanded National Bank of Ukraine authorization to open payment accounts for individuals and legal entities.
- **2024-12** — The National Bank’s Financial Stability Report highlighted RozetkaPay’s expanded license and positioned it among non-bank providers growing financial services inside larger commerce groups.
- **2023-07** — RozetkaPay announced that it had completed NBU accreditation under Ukraine’s payment-services framework.
- **2022-06** — Vchasno and Zakupki were separated from the EVO-Rozetka group into a new company, Tabula Rasa, led by Mykola Paliienko.

## Links

- Website: https://evo.company
- LinkedIn: https://www.linkedin.com/company/evo.company
- Twitter/X: https://twitter.com/prom_ua
- Instagram: https://www.instagram.com/evo_drones
- Facebook: https://www.facebook.com/about.evo

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Profile page: https://yespress.io/evo
Published by YesPress — https://yespress.io
Last updated: 2026-08-15