# EVEREVE

> EVEREVE is an Edina, Minnesota-based women's fashion retailer that pairs a boutique in-store experience with a curated mix of 150+ contemporary brands and its own private label. Founded in 2004 by Megan and Mike Tamte (originally as Hot Mama), the company serves women 35 and up navigating life transitions through 100+ coast-to-coast stores, an e-commerce site, and Trendsend, a human-stylist subscription styling service. EVEREVE positions personal styling and curation - not price or scale - as its core differentiator in the contemporary apparel market.

- **Founded:** 2004
- **Headquarters:** Edina, Minnesota, United States
- **Founders:** Megan Tamte (Co-Founder & Co-CEO), Mike Tamte (Co-Founder & Co-CEO)
- **Team size:** ~1,100-2,500 employees
- **Products:** EVEREVE Retail Stores, EVEREVE.com E-commerce, Trendsend, EVEREVE Private Label, EVEREVE TV
- **Notable:** Grew from a single Edina store to 100+ locations across 30+ states, Megan Tamte won EY Entrepreneur of the Year for the Upper Midwest (2013), Launched 103 stores and 275 POS stations on Shopify in 8 months

## Products & services

- **EVEREVE Retail Stores** — 100+ coast-to-coast boutiques offering a curated mix of contemporary women's brands with in-store personal stylists.
- **EVEREVE.com E-commerce** — Online store on Shopify Plus selling denim, dresses, tops, outerwear, shoes and accessories with online styling.
- **Trendsend** — Subscription personal-styling service where human stylists mail 2-3 curated outfits (7-9 pieces) based on a style quiz.
- **EVEREVE Private Label** — In-house brand including private label denim and apparel, grown to roughly 20% of sales.
- **EVEREVE TV** — Video-based styling content platform for shoppable, stylist-led fashion inspiration.

## Achievements

- Grew from a single Edina store to 100+ locations across 30+ states
- Megan Tamte won EY Entrepreneur of the Year for the Upper Midwest (2013)
- Launched 103 stores and 275 POS stations on Shopify in 8 months
- Record-breaking 20th anniversary sale with 36% higher single-day revenue than prior record
- Grew private label to ~20% of total sales
- Trendsend became the company's fastest-growing channel

## Latest updates

- **2024-11** — Record-breaking 20th anniversary sale, 36% above prior single-day revenue record.
- **2024-01** — Completed migration to Shopify, launching 103 stores and 275 POS stations within eight months.
- **2023-01** — Reached 100+ retail locations across 30+ states.
- **2025-01** — Projected ~$450M annual revenue, a 160% increase over five years.

## Links

- Website: https://evereve.com
- LinkedIn: https://www.linkedin.com/company/hot-mama
- Twitter/X: https://twitter.com/evereveofficial
- Instagram: https://www.instagram.com/evereveofficial/
- Facebook: https://facebook.com/evereveofficial/

---

Profile page: https://yespress.io/evereve
Published by YesPress — https://yespress.io
Last updated: 2026-07-26