# Evan Armstrong

> Evan Armstrong writes about profit and power in technology. He spent four years as lead writer at Every, where his column Napkin Math turned finance terms like revenue, COGS, and net income into deeply reported, deeply funny explainers for an audience of more than 100,000. In April 2026 he walked away to launch The Leverage, a solo publication promising rigorous, actionable, beautiful analysis of tech markets for founders, investors, and senior operators. He had never been paid to write before joining Every, and went on to publish almost 500,000 words there.

- **Role:** Founder & CEO at The Leverage
- **Organizations:** The Leverage, Every, Substack, Stockwell
- **Nationality:** American
- **Education:** Master's in Non-fiction Writing (pursued), Johns Hopkins University
- **Known for:** Published nearly 500,000 words at Every over roughly five years, Grew Napkin Math / Every to more than 100,000 subscribers and millions in revenue, Built The Leverage to 34,000+ subscribers of founders, investors, and senior tech executives

## Career timeline

- **pre-2020** — Worked in venture capital, business operations, and strategy, including stints at Substack and Stockwell
- **2019-2020** — Began writing essays (starting with a piece on dating-app design ethics) that grew into a personal Substack newsletter
- **2020** — Wrote a freelance piece on revenue for Napkin Math, then joined Every full-time as lead writer when the prior author moved on
- **2020-2025** — Wrote Napkin Math at Every, publishing nearly 500,000 words and helping grow the publication past 100,000 subscribers
- **2026** — Left Every to found The Leverage, an independent tech-markets publication; first edition launched April 27, 2026

## Achievements

- Published nearly 500,000 words at Every over roughly five years
- Grew Napkin Math / Every to more than 100,000 subscribers and millions in revenue
- Built The Leverage to 34,000+ subscribers of founders, investors, and senior tech executives
- Scaled multiple software companies past $10M in annual recurring revenue as an operator
- Partnered with top-tier VC funds on deal sourcing and evaluation

## Latest updates

- **2026-04** — Launched The Leverage, his solo tech-markets publication; first edition shipped April 27, 2026
- **2026-02** — Announced his departure from Every after nearly five years and almost 500,000 words

## Links

- Website: https://www.gettheleverage.com
- LinkedIn: https://www.linkedin.com/in/evan-armstrong-701bb792
- Twitter/X: https://x.com/itsurboyevan

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Profile page: https://yespress.io/evan-armstrong
Published by YesPress — https://yespress.io
Last updated: 2026-06-03