# Eva Hedfors

> Eva Hedfors is Chief Marketing Officer for Ericsson Americas, a Stockholm native whose career has crossed consumer research, sales, cloud, 5G, and communications roles in Sweden, Japan, and the United States. After more than two decades with Ericsson and its earlier joint venture with HP, she now translates complex network technology into human stakes while leading marketing and communications across the Americas.

- **Role:** Chief Marketing Officer, Ericsson Americas
- **Organizations:** Ericsson, Ericsson Hewlett Packard Telecom (EHPT), Ericsson ConsumerLab
- **From:** Stockholm, Sweden
- **Nationality:** Swedish
- **Education:** Business Administration; public profiles also describe a master's degree in Service Management and Marketing, School of Economics and Commercial Law, University of Gothenburg, Executive management program, Boston University Questrom School of Business
- **Known for:** Built a career spanning consumer insights, sales, strategy, cloud, core networks, 5G, marketing and communications., Led Ericsson ConsumerLab Stockholm from 2010 to 2012., Led Core and Cloud customer engagement across Ericsson's North East Asia region from Tokyo.

## Career timeline

- **Before 2005** — Worked at Ericsson Hewlett Packard Telecom, including customer satisfaction responsibilities.
- **2005** — Began her long-running Ericsson tenure, later holding strategy, sales and marketing positions across value-added services, multimedia, TV and media, and OSS/BSS.
- **2010-2012** — Led Ericsson ConsumerLab Stockholm, the company's consumer-insights operation.
- **2012-2016** — Based in Tokyo as Head of Practice Core and Cloud for Ericsson Region North East Asia, working with customers across China, Japan, Korea, Taiwan and Hong Kong.
- **2016** — Returned to Stockholm as Vice President and Head of Marketing and Communications for Ericsson Digital Services.
- **2019** — Appeared on Ericsson's Voice of 5G podcast to discuss the Evolved 5G Platform before Mobile World Congress.
- **2021** — At Ericsson's Girls in ICT event, encouraged women in technology to claim space, participate in innovation and seek mentors.
- **2023** — Served as Vice President and Head of Marketing and Communications for Ericsson Cloud Software and Services and co-authored Ericsson commentary on 5G launches.
- **2025** — Moved to Dallas and became Vice President and Head of Marketing and Communications for the newly launched Ericsson Americas market area.
- **2026** — Publicly discussed global leadership, technology for good, the Moments That Matter campaign and learning through change as Chief Marketing Officer for Ericsson Americas.

## Achievements

- Built a career spanning consumer insights, sales, strategy, cloud, core networks, 5G, marketing and communications.
- Led Ericsson ConsumerLab Stockholm from 2010 to 2012.
- Led Core and Cloud customer engagement across Ericsson's North East Asia region from Tokyo.
- Directed marketing and communications for Ericsson Digital Services and later Cloud Software and Services.
- Joined the Ericsson Americas leadership team as the market area launched in 2025.
- Helped present Ericsson's 5G platforms through podcasts, expert video series, industry events and multi-market campaigns.
- Used her public platform to encourage mentorship and greater participation by women in technology.

## Latest updates

- **2026-06** — Appeared in Ericsson content from Mexico City explaining how differentiated 5G connectivity supports large stadium events.
- **2026-04** — Marked Ericsson's 150th anniversary at the Nasdaq Closing Bell and highlighted the people behind the company's US networks.
- **2026-03** — At Mobile World Congress, discussed consumer experiences, AI connectivity and how networks are evolving beyond basic communication.
- **2026-02** — Published a five-question interview on global leadership, technology for good, career-long learning and Ericsson's Moments That Matter campaign.
- **2025-03** — Announced her move to Dallas and appointment as VP and Head of Marketing and Communications for Ericsson Americas.

## Links

- Website: https://www.ericsson.com/
- LinkedIn: https://www.linkedin.com/in/eva-hedfors

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Profile page: https://yespress.io/eva-hedfors
Published by YesPress — https://yespress.io
Last updated: 2026-08-14