# Eugene Varricchio

> Eugene Varricchio is the Sydney-based CEO of Brands & Marks and co-founder and former CEO of Franki. His career spans retail, Nestlé sales and marketing, and operations and content leadership at ACP/Bauer Media. He built Franki around video-led local recommendations before returning to Australia in 2026.

- **Role:** CEO at Brands & Marks
- **Organizations:** Brands & Marks, Franki / Franki Global Inc., Nestlé, ACP Magazines / Bauer Media, BauerWorks
- **Known for:** Co-founded Franki with Nick Bennett., Led retail, distribution, and operations work at ACP/Bauer Media., Scaled Magshop and launched the Reader Rewards mobile magazine loyalty card, according to his published professional biography.

## Career timeline

- **Early career; dates not publicly specified** — Started in retail and progressed to senior management; later worked in sales and marketing at Nestlé.
- **2000** — Joined ACP Magazines as director of retail sales.
- **2016** — Added leadership of BauerWorks to his Bauer Media operations responsibilities.
- **2020** — Franki announced its Austin rollout in September; Varricchio later described November beta testing.
- **2021** — Franki launched its initial product in Los Angeles in Q3, according to Varricchio.
- **2023** — Franki began commercialization in June, according to his January 2024 interview.
- **2026** — Announced departure as Franki CEO and a transitional executive-advisor role; subsequently announced appointment as CEO of Brands & Marks.

## Achievements

- Co-founded Franki with Nick Bennett.
- Led retail, distribution, and operations work at ACP/Bauer Media.
- Scaled Magshop and launched the Reader Rewards mobile magazine loyalty card, according to his published professional biography.
- Led BauerWorks alongside his operations role.

## Latest updates

- **2026-07** — Announced that he was taking on the CEO role at Brands & Marks and returning to Australian consumer goods.
- **2026-04** — Announced that he would step down as Franki CEO, return to Australia, and support the transition as executive advisor for the following months.
- **2026-02** — Shared a leadership interview with John Register on trust, accountability, and giving teams room to deliver.

## Links

- LinkedIn: https://www.linkedin.com/in/eugenevarricchio
- Twitter/X: https://x.com/evarricchio

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Profile page: https://yespress.io/eugene-varricchio
Published by YesPress — https://yespress.io
Last updated: 2026-10-10