# Euclid

> Euclid was a San Francisco analytics company that used smartphone Wi-Fi signals and existing wireless infrastructure to measure visits, dwell time and repeat traffic in physical spaces. Its retail software expanded into opt-in marketing attribution through Euclid Connect. WeWork acquired the company in February 2019 and integrated its team and technology into workplace insights.

- **Founded:** 2010
- **Headquarters:** San Francisco, United States
- **Founders:** Will Smith (Co-founder and founding CEO), Scott Crosby (Co-founder and COO)
- **Products:** Euclid Elements / Euclid Analytics, Euclid Zero, Euclid Analytics for Specialty Retail, Euclid Express, Euclid Advanced
- **Notable:** Reported over 500 brands in 65 countries by January 2016., Raised approximately $44 million by its January 2016 company announcement., Launched Euclid Zero to operate on supported existing wireless infrastructure.

## Products & services

- **Euclid Elements / Euclid Analytics** — Sensor-based subscription analytics measuring smartphone Wi-Fi signals, visits, duration and repeat traffic. Historical launch pricing: $200 per sensor per month.
- **Euclid Zero** — Analytics using supported existing wireless infrastructure without dedicated Euclid sensors; shoppers did not need an app or network login.
- **Euclid Analytics for Specialty Retail** — Retail dashboards for campaign measurement, storefront conversion, customer segments and store operations; July 2013 premium plans ranged up to $199 per month.
- **Euclid Express** — Free basic visitor analytics with dashboard access, trend comparisons and Excel exports.
- **Euclid Advanced** — Paid upgrade with benchmarking, predictive and zone analysis, and correlations with transaction and third-party data. Exact contemporaneous contract pricing is not established here.
- **Euclid Connect** — Opt-in guest Wi-Fi login platform linking store visits to marketing attribution and personalized engagement.

## Achievements

- Reported over 500 brands in 65 countries by January 2016.
- Raised approximately $44 million by its January 2016 company announcement.
- Launched Euclid Zero to operate on supported existing wireless infrastructure.
- Introduced free basic analytics through Euclid Express in January 2014.
- Acquired by WeWork in February 2019.

## Latest updates

- **2019-02** — Acquisition reported February 7; WeWork’s February 11 announcement said Euclid would be fully integrated and focus on workplace insights.
- **2019-07** — WeWork announced plans to acquire SpaceIQ, extending the enterprise technology suite into which Euclid had been integrated.

## Links

- Website: http://euclidanalytics.com/
- LinkedIn: https://www.linkedin.com/company/euclid
- Twitter/X: https://twitter.com/EuclidAnalytics

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Profile page: https://yespress.io/euclid
Published by YesPress — https://yespress.io
Last updated: 2026-09-30