# Ethic

> Ethic is a New York investment manager and technology company that helps financial advisors and institutions build personalized, tax-smart, values-aligned portfolios. Its offering spans direct indexing SMAs, model portfolios and unified managed solutions. The company reports more than $10 billion in assets under management and over 350 partner firms as of July 27, 2026.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Doug Scott (Co-founder and CEO), Jay Lipman (Co-founder; publicly described as President in historical materials), Johny Mair (Co-founder, Strategy and Product)
- **Products:** Direct Indexing SMAs, Model Portfolios, Unified Managed Solutions, Active Tax Management, Values research, reporting and stewardship
- **Notable:** Company reports more than USD 10 billion in managed assets and 350+ partner firms as of July 27, 2026., Reported more than USD 760 million in assets in March 2021., Crossed USD 2 billion in assets in July 2022, according to Institutional Investor.

## Products & services

- **Direct Indexing SMAs** — Individually owned securities optimized against benchmarks, with custom factor exposures, values screens and tax management.
- **Model Portfolios** — Automated management and rebalancing of third-party and in-house ETF and mutual fund models; select third-party models carry no added Ethic fee.
- **Unified Managed Solutions** — Combines direct indexing and model strategies with coordinated portfolio management, tax oversight and consolidated reporting.
- **Active Tax Management** — Opt-in service that systematically monitors eligible accounts for tax-loss harvesting; generally carries an additional fee and does not guarantee tax savings.
- **Values research, reporting and stewardship** — Research translates investor priorities into portfolio choices, alongside impact reporting, proxy voting and shareholder advocacy opportunities.
- **Redesigned advisor platform** — Rebuilt front end with guided prospect creation, clearer trade instructions, report search and simplified household navigation.

## Achievements

- Company reports more than USD 10 billion in managed assets and 350+ partner firms as of July 27, 2026.
- Reported more than USD 760 million in assets in March 2021.
- Crossed USD 2 billion in assets in July 2022, according to Institutional Investor.
- Raised USD 64 million in Series D financing led by State Street in April 2025.
- 2026 stewardship report records voting across 2,300 companies and 27,767 proposals, opposing management 35.8% of the time.
- 2026 stewardship report describes USD 1.8 billion in participating AUM supporting 27 engagements.

## Latest updates

- **2026-09** — Published 2026 stewardship report and a Work Ethic conversation with John M. Dowd of Fiduciary Trust International.
- **2026-07** — Introduced redesigned Ethic.com; company metrics dated July 27 show more than USD 10 billion AUM and over 350 partner firms.
- **2026-05** — Released redesigned advisor platform on May 11 and the 2025 sustainability review on May 20.
- **2026-03** — Published tracking-error white paper; first Work Ethic episode launched March 5.
- **2026-02** — Announced Work Ethic, an interview series hosted by Doug Scott.
- **2025-04** — State Street announced leadership of Ethic’s USD 64 million Series D and a commercial partnership.

## Links

- Website: https://www.ethic.com
- LinkedIn: https://www.linkedin.com/company/ethic/
- Twitter/X: https://twitter.com/ethicinvesting
- YouTube: https://www.youtube.com/channel/UC8r0ELvgZR-c0WkTfbPiGIg
- Facebook: https://www.facebook.com/weareethic

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Profile page: https://yespress.io/ethic
Published by YesPress — https://yespress.io
Last updated: 2026-10-04