# eternalHealth, The Next Generation of Medicare Advantage

> Founded by Pooja Ika in 2019, eternalHealth sells Medicare Advantage plans in Massachusetts and Arizona, combining conventional coverage with dental, vision, transportation and other plan-specific benefits. Its pitch is personal service backed by lower-cost administration; its history also shows how difficult it is to keep a young insurer in regulatory good standing. CMS suspended new enrollment in two contracts in August 2026 after Massachusetts ordered financial supervision.

- **Founded:** 2019
- **Headquarters:** Boston, United States
- **Founders:** Pooja Ika (Founder and CEO)
- **Products:** Forever HMO, Freedom PPO and Give Back PPO, Horizon HMO, Grand Give Back HMO and Valor Give Back HMO-POS, eternalHealth + Fry's Medicare Advantage HMO, Member and provider portals
- **Notable:** First new Medicare Advantage plan licensed in Massachusetts since 2013, according to company and contemporaneous press materials., Expanded from Massachusetts into Arizona, including Pima County for 2025 coverage., Pooja Ika was named to a Forbes Under 30 local list in 2023.

## Products & services

- **Forever HMO, Freedom PPO and Give Back PPO** — Massachusetts Medicare Advantage plan options for 2026, with medical and prescription coverage and plan-specific extra benefits.
- **Horizon HMO, Grand Give Back HMO and Valor Give Back HMO-POS** — Arizona Medicare Advantage options listed for 2026.
- **eternalHealth + Fry's Medicare Advantage HMO** — Arizona plan featuring grocery, wellness and other plan-specific allowances, some subject to eligibility rules.
- **Member and provider portals** — Digital access to benefits, eligibility, prior authorizations, claims and payments, depending on user role.

## Achievements

- First new Medicare Advantage plan licensed in Massachusetts since 2013, according to company and contemporaneous press materials.
- Expanded from Massachusetts into Arizona, including Pima County for 2025 coverage.
- Pooja Ika was named to a Forbes Under 30 local list in 2023.

## Latest updates

- **2026-08** — CMS suspended new enrollment in contracts H1280 and H2694 after a Massachusetts administrative supervision order required the company to stop writing new business until financial requirements were met.
- **2026-06** — Announced an integrated member-engagement and care-management partnership with Zynix AI and nirvanaHealth.
- **2025-09** — CMS released a 2025 enrollment sanction after Massachusetts withdrew the corresponding restriction.
- **2024-06** — Announced expansion into Pima County, Arizona, for 2025 coverage.

## Links

- Website: https://www.eternalhealth.com/
- LinkedIn: https://www.linkedin.com/company/eternalhealth1
- Twitter/X: https://twitter.com/eternalHealthMA
- YouTube: https://www.youtube.com/channel/UCb0wDvP352GqwUXx3PK0PHA
- Facebook: https://www.facebook.com/eternalHealthMA

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Profile page: https://yespress.io/eternalhealth-the-next-generation-of-medicare-advantage
Published by YesPress — https://yespress.io
Last updated: 2026-09-29