# Etai Beck

> Etai Beck is the co-founder and CEO of Folloze, a B2B buyer-experience software company. Trained in electronics and computers at the Technion and later earning an MBA from Tel Aviv University, he moved from technical and commercial leadership at Kagoor Networks into senior product and strategy roles at Juniper Networks. In late 2013, he co-founded Folloze around a deceptively simple observation: business buyers deserved useful, personal digital experiences rather than a thicket of generic campaigns. His latest work focuses on how AI is changing product discovery and how marketers can respond with faster, more relevant buyer journeys.

- **Role:** CEO and Co-founder at Folloze
- **Organizations:** Folloze, Juniper Networks, Kagoor Networks, Forbes Technology Council
- **Education:** BSc in Electronics and Computers, with honors, Technion - Israel Institute of Technology, MBA, Tel Aviv University
- **Known for:** Co-founded Folloze in late 2013 and has led it as CEO., Helped integrate Kagoor Networks technology and operations into Juniper Networks after the 2005 acquisition., Led strategy work for Juniper Networks' Campus and Branch division, described by Folloze as an $800 million annual-revenue business at the time.

## Career timeline

- **2003-2005** — Served in pre-sales and post-sales technical services leadership at Kagoor Networks, a VoIP session border control company.
- **2005** — Joined Juniper Networks after its acquisition of Kagoor Networks and went on to lead the Israel Voice Center of Excellence.
- **2008-2011** — Led product line management and marketing for Rich Media Convergence at Juniper Networks.
- **2011-2012** — Served as senior director of strategy and go-to-market operations for Juniper Networks' Campus and Branch division.
- **2013** — Co-founded Folloze with David Brutman and Zvika Menachemi; the company was founded in late 2013.
- **2015** — Folloze announced a $3.3 million seed round to expand marketing activities.
- **2022** — Introduced Folloze Buyer Experience Platform 3.0, including a no-code experience builder, richer behavioral intelligence, and AI content tagging.
- **2023** — Published on the use of emotional intelligence in generative-AI marketing and Folloze introduced GeneratorAI.
- **2024** — Folloze launched its Impact Dashboard and Account Engagement Scores for first-party buyer-engagement analysis.
- **2025** — Folloze made its Generator Agents generally available for campaign creation, personalization, translation, localization, and video.
- **2026** — Published an article about earning buyer trust as AI reshapes the B2B buying journey and shared the launch of Folloze MCP.

## Achievements

- Co-founded Folloze in late 2013 and has led it as CEO.
- Helped integrate Kagoor Networks technology and operations into Juniper Networks after the 2005 acquisition.
- Led strategy work for Juniper Networks' Campus and Branch division, described by Folloze as an $800 million annual-revenue business at the time.
- Built Folloze from a content-curation concept into a B2B buyer-experience platform with no-code design, engagement analytics, and AI agents.
- Became a member and contributing author of the Forbes Technology Council.
- Folloze reports powering more than 300,000 campaigns and $11 billion in pipeline.

## Latest updates

- **2026-05** — Shared Folloze's MCP direction and argued that LLM workspaces paired with Folloze agents enable rapid campaign deployment, personalization, insight, and iteration.
- **2026-02** — Published 'Want To Win The AI-Driven B2B Buyer Trust? Follow The New Buyer Journey' on LinkedIn.
- **2025-09** — Published an essay on how generative AI is changing internet discovery and the implications for B2B marketers.
- **2025-07** — Announced the general availability of Folloze Generator Agents.
- **2024-10** — Folloze rolled out the Impact Dashboard and Account Engagement Scores.

## Links

- Website: https://www.folloze.com
- LinkedIn: https://www.linkedin.com/in/etaibeck
- Twitter/X: https://twitter.com/folloze
- Facebook: https://www.facebook.com/folloze/

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Profile page: https://yespress.io/etai-beck
Published by YesPress — https://yespress.io
Last updated: 2026-08-27