# Esi Eggleston Bracey

> Esi Eggleston Bracey is an American consumer-goods executive and board director whose career connects analytical brand building with cultural representation. Across Procter & Gamble, Coty, and Unilever, she helped create Febreze, modernize COVERGIRL, lead large beauty and personal-care portfolios, and transform marketing across Unilever's global brand system. She also helped build the CROWN Coalition and advance legislation against race-based hair discrimination. After leaving Unilever in January 2026, she joined the lululemon board, continued serving on the Williams-Sonoma board, and entered both the Advertising Hall of Fame and Marketing Hall of Fame.

- **Role:** Independent Director at lululemon and Williams-Sonoma
- **Organizations:** lululemon, Williams-Sonoma, Unilever, Coty, Procter & Gamble, Black Executive CMO Alliance, CROWN Coalition, American Advertising Federation, Marketing Hall of Fame
- **Nationality:** American
- **Education:** Bachelor of Arts in Engineering Sciences; pre-med studies, Dartmouth College
- **Known for:** Helped create and launch Febreze, which grew into a global multibillion-dollar brand., Modernized COVERGIRL and widened its representation of beauty through a broader roster of cultural figures., Helped found the CROWN Coalition and advance legislation against race-based hair discrimination.

## Career timeline

- **1991** — Joined Procter & Gamble in brand management after graduating from Dartmouth College.
- **1990s** — Worked on the creation and launch of Febreze, translating odor-neutralizing technology into a consumer brand.
- **2000s** — Led COVERGIRL marketing and later the business, widening the brand's representation through talent including Queen Latifah, Pink, Ellen DeGeneres, Drew Barrymore, and Janelle Monáe.
- **2009-2016** — Served as Senior Vice President and General Manager of Global Cosmetics at Procter & Gamble, following roles of increasing responsibility beginning in 1991.
- **2015-2017** — Served as President of Coty's Global Consumer Beauty division and led the integration of consumer beauty brands acquired from P&G.
- **2018** — Joined Unilever as Executive Vice President and Chief Operating Officer for Beauty and Personal Care in North America.
- **2019** — Helped launch the CROWN Coalition; California enacted the first CROWN Act on July 3.
- **2021** — Joined the Williams-Sonoma board of directors and became a founding member of the Black Executive CMO Alliance.
- **2022-2023** — Served as President of Unilever USA and CEO of Personal Care North America.
- **2024** — Became Unilever's Chief Growth and Marketing Officer and joined the Unilever Leadership Executive.
- **2024-2025** — Led Unilever's global shift toward a many-to-many marketing model and focused the system on its 30 power brands.
- **2026-01** — Left Unilever after eight years with the company.
- **2026-04** — Was inducted into the Advertising Hall of Fame and appointed to the lululemon board of directors.
- **2026-05** — Was named a Culture Vanguard in the Marketing Hall of Fame's Class of 2026.

## Achievements

- Helped create and launch Febreze, which grew into a global multibillion-dollar brand.
- Modernized COVERGIRL and widened its representation of beauty through a broader roster of cultural figures.
- Helped found the CROWN Coalition and advance legislation against race-based hair discrimination.
- Led Unilever's global marketing transformation across more than 400 brands and 190 countries.
- Served as President of Unilever USA and CEO of Personal Care North America.
- Inducted into the American Advertising Federation's Advertising Hall of Fame in 2026.
- Inducted into the Marketing Hall of Fame as a Culture Vanguard in 2026.
- Named to Forbes' World's Most Influential CMOs list in 2024 and 2025.
- Recognized with the ADCOLOR Legend Award, Ad Age Leading Women Vanguard Award, and other industry honors.
- Serves on the boards of lululemon and Williams-Sonoma and previously served on the Six Flags board.

## Latest updates

- **2026-06** — Elected by shareholders to the lululemon board after joining it in April 2026.
- **2026-05** — Inducted into the Marketing Hall of Fame's Class of 2026 as a Culture Vanguard.
- **2026-04** — Joined the lululemon board of directors and was inducted into the Advertising Hall of Fame.
- **2026-02** — Marked the beginning of life after Unilever and publicly expressed confidence in the team and marketing structure she handed over.
- **2026-01** — Left Unilever after eight years, including two years as Global Chief Growth and Marketing Officer.

## Links

- LinkedIn: https://www.linkedin.com/in/esiegglestonbracey

---

Profile page: https://yespress.io/esi-bracey
Published by YesPress — https://yespress.io
Last updated: 2026-08-14