# Escalent

> Escalent is a privately held, AI-enabled market research and advisory group that combines industry specialists, qualitative and quantitative research, customer communities, data science, behavioral science and brand strategy. Built from the combination of Market Strategies International and Morpace and expanded through acquisitions including Javelin Strategy & Research, Grail Insights, Mercator Advisory Group, C Space and Hall & Partners, it sells custom engagements, managed services, platforms and syndicated intelligence to large organizations navigating consequential product, brand and customer decisions.

- **Founded:** 1989
- **Headquarters:** Livonia, United States
- **Team size:** Approximately 1,600 researchers, data scientists, moderators, creatives, developers, UX professionals and consultants
- **Products:** Custom Research and Advisory, Enlyta Insights, BeSci x AI, Evoke, EVForward
- **Notable:** Created the Escalent brand in 2019 by combining Market Strategies International and Morpace., Expanded from 770 employees in 11 countries after the 2021 Grail Insights acquisition to about 1,600 after the 2023 C Space and Hall & Partners acquisitions., Merrill and Escalent research won a Gold ARF David Ogilvy Award in 2021.

## Products & services

- **Custom Research and Advisory** — Qualitative, quantitative and secondary research combined with consulting across brand, customer experience, product innovation and business transformation.
- **Enlyta Insights** — An AI-powered brand intelligence platform with dashboards, semantic search, story drafting and knowledge management that can work with varied data sources.
- **BeSci x AI** — A human-guided behavioral science model that analyzes six dimensions of behavior to help explain and influence change.
- **Evoke** — A visual emotion-measurement tool built on 32 validated emotional categories and enhanced with AI.
- **EVForward** — A syndicated global research program tracking current and future electric-vehicle buyers and the EV ecosystem.
- **Fleet Advisory Hub** — Syndicated intelligence and advisory support for commercial-vehicle and fleet technology decisions.
- **Cogent Syndicated** — Subscription research programs for financial services and energy markets, including investors, advisors, plan sponsors and utility customers.
- **Insight Communities** — Long-running customer communities, delivered with C Space and technology partners, for iterative research and co-creation.
- **Managed Services** — Embedded teams and implementation support for customer success, business operations and enterprise intelligence.
- **Human Motion Intelligence** — Research-led collection, validation and annotation of real-world human-motion data for robotics and embodied AI teams.

## Achievements

- Created the Escalent brand in 2019 by combining Market Strategies International and Morpace.
- Expanded from 770 employees in 11 countries after the 2021 Grail Insights acquisition to about 1,600 after the 2023 C Space and Hall & Partners acquisitions.
- Merrill and Escalent research won a Gold ARF David Ogilvy Award in 2021.
- Launched BeSci x AI in 2025 after testing that Escalent says produced 98% alignment with expert interpretations.
- A published utility customer-experience engagement led to bill-management changes projected to save $12 million annually.
- A managed customer community doubled survey volume in less than a year and improved response rates by 15% in a published case study.

## Latest updates

- **2026-07** — Published Fleet Advisory Hub behavioral-science findings on how providers can reactivate fleet technology adoption.
- **2026-05** — Published joint research with Hahn on community expectations around data-center development and utility communication.
- **2026-03** — Appointed Sarah Timmings chief client solutions officer to lead client solutions across Escalent Group.
- **2026-02** — EVForward research examined how teen drivers could reshape future vehicle demand and brand expectations.
- **2025-03** — Introduced BeSci x AI, its proprietary AI-powered behavioral-science insights model.
- **2024-08** — Added Abhinav Kothari and Kisha Payton to executive leadership, emphasizing technology and inclusive culture.

## Links

- Website: https://escalent.co
- LinkedIn: https://www.linkedin.com/company/thinkescalent
- Twitter/X: https://twitter.com/ThinkEscalent
- YouTube: https://www.youtube.com/c/EscalentThinking
- Facebook: https://www.facebook.com/ThinkEscalent/

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Profile page: https://yespress.io/escalent
Published by YesPress — https://yespress.io
Last updated: 2026-08-15