# Ernesta Inc.

> Ernesta is a New York custom-sized rug retailer serving homeowners and design professionals through e-commerce, samples, design consultations and showrooms. Founded in 2022 by Peloton co-founders John Foley, Hisao Kushi and Yony Feng, it combines curated materials with to-the-inch sizing and domestic fabrication.

- **Founded:** 2022
- **Headquarters:** New York, United States
- **Founders:** John Foley (Co-founder and CEO), Hisao Kushi (Co-founder; founding Chief Legal Officer), Yony Feng (Co-founder; founding Chief Technology Officer)
- **Products:** Custom-sized area rugs, At-home samples, Trade Program, Showrooms and design guidance, Specialty customization
- **Notable:** Expanded from invitation-only testing to public U.S. sales in September 2023., Opened first showroom on the Upper East Side in April 2024., Announced its twelfth showroom in Santa Monica in September 2026.

## Products & services

- **Custom-sized area rugs** — Curated wool, natural-fiber, performance and indoor/outdoor designs sized to the inch.
- **At-home samples** — 12-inch-square samples help customers judge color and texture before ordering.
- **Trade Program** — Preferred pricing, unlimited free samples, account support and project storage for eligible professionals; current terms limit purchases to residential use.
- **Showrooms and design guidance** — In-person selection, sizing assistance and consultations; first showroom opened in Manhattan.
- **Specialty customization** — Stair runners, corner shapes and fireplace cutouts through enhanced showroom services.
- **Modern Geometry** — Seven new styles emphasizing patterns formed by weave and pile; announced alongside two Earth Tones additions.

## Achievements

- Expanded from invitation-only testing to public U.S. sales in September 2023.
- Opened first showroom on the Upper East Side in April 2024.
- Announced its twelfth showroom in Santa Monica in September 2026.
- Company reported 100% year-on-year growth in its March 2026 funding announcement; the metric was not specified.
- Company reports recognition in Good Housekeeping’s 2025 Home Renovation Awards.

## Latest updates

- **2026-03** — Announced $20 million Series B, a goal of 30 showrooms by year-end 2027, Alan Smith’s promotion to President and Alexandria Norton’s appointment as CFO.
- **2026-09** — Opened Chicago on September 8 and Santa Monica on September 14, identified as showrooms 11 and 12.
- **2026-09** — Introduced Modern Geometry and expanded Earth Tones on September 29.

## Links

- Website: https://www.ernestarugs.com
- LinkedIn: https://www.linkedin.com/company/ernesta-inc
- Instagram: https://www.instagram.com/ernesta_inc/

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Profile page: https://yespress.io/ernesta-inc
Published by YesPress — https://yespress.io
Last updated: 2026-10-05