# Erin Pryor

> Erin Pryor is Senior Executive Vice President and Chief Marketing and Experience Officer at First Horizon, the Memphis-based regional bank, where she runs marketing, brand, product and client experience across the enterprise. A former college volleyball standout who started in journalism at outlets like The New York Times, Sports Illustrated and CBS, she moved into publishing and then walked into banking in 2010 as a management trainee with no finance background. Over the next decade she built a marketing career through Opus Bank, United Capital and USAA before landing at First Horizon, where she has led its martech overhaul and pushed personalization deep into the client journey.

- **Role:** Senior Executive Vice President, Chief Marketing and Experience Officer at First Horizon
- **Organizations:** First Horizon Corporation, First Horizon Bank, USAA, United Capital Financial Advisers, Opus Bank
- **From:** Round Rock, Texas, United States
- **Nationality:** American
- **Education:** Bachelor of Arts, Communications and Journalism, Southern Methodist University, Certification, Finance for Executives, Kellogg School of Management, Certification, Leading Strategic Growth, Columbia Business School, Certification, Artificial Intelligence: Implications for Business Strategy, MIT Sloan School of Management
- **Known for:** Leads enterprise-wide marketing, brand, client experience, product management and omnichannel enablement at First Horizon, Guided the overhaul of First Horizon's marketing technology stack, Team helped make First Horizon the first US bank to implement Salesforce's Customer Data Platform

## Career timeline

- **—** — Grows up in Round Rock, Texas; plays volleyball from high school through college
- **—** — Plays volleyball at Southern Methodist University, where she still holds the kills record
- **—** — Works in journalism and communications for The New York Times, Sports Illustrated and CBS in New York
- **—** — Moves into publishing in Los Angeles, gaining experience in advertising, sales and marketing
- **2010** — Joins Opus Bank as a management trainee with no banking background; rotates through business lines before moving into marketing
- **—** — Works at United Capital Financial Advisers, a wealth management platform later acquired by Goldman Sachs
- **—** — Serves as Executive Director of Brand Management at USAA, directing brand and go-to-market strategy for USAA Bank
- **—** — Becomes Chief Marketing Officer and later Chief Marketing and Experience Officer at First Horizon
- **2024** — Named to American Banker's Most Powerful Women in Banking Top Teams and Memphis Business Journal's Super Women in Business
- **2025** — Named one of Memphis Business Journal's Women Who Lead

## Achievements

- Leads enterprise-wide marketing, brand, client experience, product management and omnichannel enablement at First Horizon
- Guided the overhaul of First Horizon's marketing technology stack
- Team helped make First Horizon the first US bank to implement Salesforce's Customer Data Platform
- Named to American Banker's Most Powerful Women in Banking Top Teams (2024)
- Named to Memphis Business Journal's Women Who Lead (2025) and Super Women in Business (2024)
- Holds the kills record at Southern Methodist University from her volleyball career
- First CMO featured on the Personetics podcast series

## Latest updates

- **2025-09** — Named one of Memphis Business Journal's 2025 Women Who Lead.
- **2024-10** — Recognized as part of American Banker's Most Powerful Women in Banking Top Teams.

## Links

- Website: https://www.firsthorizon.com/first-horizon-corporation/leadership/erin-pryor
- LinkedIn: https://www.linkedin.com/in/erinpryor/
- YouTube: https://music.youtube.com/podcast/4j4IbCtzCoc

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Profile page: https://yespress.io/erin-pryor
Published by YesPress — https://yespress.io
Last updated: 2026-08-12