# Erin Daley

> Erin Daley is the Chief Marketing Officer of Ariat International, the Union City, California maker of performance footwear and apparel for riders, ranchers, and outdoor athletes. A brand builder who started on Crest Whitestrips at Procter & Gamble and later ran marketing as SVP & CMO at e.l.f. Cosmetics during its high-growth years, she now leads brand and growth for a company doing roughly $420M in revenue with about 1,600 employees. She holds an MBA from Cornell's Johnson Graduate School of Management, where she has taught and coached marketing students since 2015.

- **Role:** Chief Marketing Officer at Ariat International
- **Organizations:** Ariat International, e.l.f. Cosmetics, Daley Consulting Group, Cast Group, Schiff Nutrition International, Procter & Gamble, Cornell Johnson Graduate School of Management, Hera Fine Jewelry
- **Nationality:** American
- **Education:** MBA, Cornell University - S.C. Johnson Graduate School of Management
- **Known for:** Led marketing as SVP & CMO at e.l.f. Cosmetics during a period of significant sales growth and enterprise value expansion, Currently leads brand and growth marketing for Ariat International, a ~$420M-revenue footwear and apparel company with about 1,600 employees, Built a marketing career spanning CPG, nutrition, beauty and performance footwear across Fortune 200 and mid-market companies

## Career timeline

- **2000-2005** — Assistant Brand Manager at Procter & Gamble, working on Crest Whitestrips
- **2011-2014** — Marketing leadership associated with RB / Schiff Nutrition International
- **2015-present** — Guest lecturer and marketing mentorship executive coach at Cornell's Johnson Graduate School of Management
- **prior** — Chief Customer Officer / brand leadership at Cast Group
- **prior** — Senior Vice President & Chief Marketing Officer at e.l.f. Cosmetics
- **prior** — Founder of Daley Consulting Group, advising consumer brands on marketing strategy
- **2024-2025** — Board member, Hera Fine Jewelry
- **current** — Chief Marketing Officer at Ariat International

## Achievements

- Led marketing as SVP & CMO at e.l.f. Cosmetics during a period of significant sales growth and enterprise value expansion
- Currently leads brand and growth marketing for Ariat International, a ~$420M-revenue footwear and apparel company with about 1,600 employees
- Built a marketing career spanning CPG, nutrition, beauty and performance footwear across Fortune 200 and mid-market companies
- Has coached and mentored marketing students at Cornell's Johnson Graduate School of Management since 2015
- Founded her own strategic marketing consultancy, Daley Consulting Group

## Latest updates

- **2025-08** — Shared a behind-the-scenes look at how Ariat crafts its denim on LinkedIn.
- **2025-09** — Promoted an Ariat campaign tied to the return of football season.
- **2025** — Joined the board of Hera Fine Jewelry via the Women On Boards Project.

## Links

- Website: https://ariat.com
- LinkedIn: http://www.linkedin.com/in/edaley

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Profile page: https://yespress.io/erin-daley
Published by YesPress — https://yespress.io
Last updated: 2026-07-29