# Erin Condon

> Erin Condon is the senior vice president and chief marketing officer of CVS Pharmacy, where she oversees brand, creative, media, customer growth and the connection between physical stores and digital experiences. After building a career across financial services, loyalty and e-commerce, she joined CVS Health in 2015, helped develop its digital marketing capabilities and retail media exchange, contributed to the CVS Beauty Mark, and became permanent CMO of Pharmacy and Consumer Wellness in January 2024. Her recent work centers on a customer-intelligence model that translates cultural and behavioral signals into measurable action, alongside published research on how spontaneous brand associations predict future customer spending.

- **Role:** SVP, Chief Marketing Officer, CVS Pharmacy at CVS Health
- **Organizations:** CVS Health, CVS Pharmacy, Upromise, Sallie Mae, Discover Financial Services, ARAMARK
- **Education:** Bachelor of Science in Economics with Honors, Babson College, MBA in Marketing and Finance with Honors, University of Notre Dame, Mendoza College of Business
- **Known for:** Helped develop and accelerate CVS Health’s digital marketing capabilities and bring them to the point of launching the CVS Media Exchange, cMx., Contributed to the CVS Beauty Mark, a transparency commitment for digitally unaltered beauty imagery that received a 2020 ADC Merit honor and recognition in the Shorty Social Good Awards., Built a cross-functional customer intelligence approach at CVS Pharmacy that can move selected insights into market in days rather than a traditional six-to-eight-week cycle.

## Career timeline

- **Before 2009** — Held marketing roles at ARAMARK and Discover Financial Services, including work in acquisition and marketing strategy.
- **2009-2014** — Advanced through marketing leadership roles at Upromise and Sallie Mae, later serving as president of Upromise.
- **2015** — Joined CVS Health as senior director of digital adoption marketing.
- **2018** — Became vice president of front store and omnichannel marketing at CVS Health.
- **2018-2020** — Worked on the CVS Beauty Mark and helped accelerate the company’s digital marketing capabilities and launch the CVS Media Exchange, cMx.
- **2023-07** — Began serving as interim chief marketing officer for CVS Health’s Pharmacy and Consumer Wellness business while retaining her vice president responsibilities.
- **2024-01** — Appointed permanent chief marketing officer of CVS Health’s Pharmacy and Consumer Wellness segment.
- **2025-11** — Her customer-intelligence operating model and 60-30-10 experimentation portfolio were profiled by Think with Google.
- **2026-04** — Co-authored Harvard Business Review research on the relationship between spontaneous brand associations and future customer spending.

## Achievements

- Helped develop and accelerate CVS Health’s digital marketing capabilities and bring them to the point of launching the CVS Media Exchange, cMx.
- Contributed to the CVS Beauty Mark, a transparency commitment for digitally unaltered beauty imagery that received a 2020 ADC Merit honor and recognition in the Shorty Social Good Awards.
- Built a cross-functional customer intelligence approach at CVS Pharmacy that can move selected insights into market in days rather than a traditional six-to-eight-week cycle.
- Co-authored 2026 Harvard Business Review research based on more than 9,000 shoppers, connecting spontaneous brand associations with later spending behavior.
- Recognized in Mass Market Retailers’ coverage of influential women in retail and named among Brand Innovators’ 2023 Women in Marketing Industry Innovators.

## Latest updates

- **2026-06** — Listed as a BostonCIO/BostonCMO ORBIE nominee in a Boston Business Journal advertising supplement.
- **2026-04** — Co-authored the Harvard Business Review article ‘New Research on How Brand Associations Drive Customer Spending.’
- **2026-03** — Reflected publicly on changing customer behavior and argued that marketers should act as their organizations’ customer-intelligence engine.
- **2025-11** — Think with Google published a profile of her growth-driven marketing model at CVS Pharmacy.
- **2025-03** — Discussed personalized content, the balance between performance and brand building, and developing future marketing talent with Mass Market Retailers.

## Links

- Website: https://www.cvshealth.com
- LinkedIn: https://www.linkedin.com/in/erin-condon-8343206

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Profile page: https://yespress.io/erin-condon
Published by YesPress — https://yespress.io
Last updated: 2026-08-21