# Erika Brookes

> Erika Jolly Brookes is an Atlanta-based technology marketing executive and the chief marketing officer of EnergyCAP. Across roles at MindSpring, EarthLink, Rackspace, Vitrue, Oracle, Springbot, Higher Logic and EnergyCAP, she has worked through successive changes in how software companies find, understand and keep customers. Her second long arc is running: a 1996 Peachtree Road Race began an enduring relationship with Atlanta Track Club that grew from membership to board service, including a term as chair, and continues through its foundation board.

- **Role:** Chief Marketing Officer at EnergyCAP
- **Organizations:** EnergyCAP, Higher Logic, Springbot, Oracle Social Cloud, Vitrue, Rackspace, EarthLink, MindSpring, Atlanta Track Club, Atlanta Track Club Foundation, Southern Pipe & Supply
- **Education:** B.S. in Business Administration, Berry College, Executive education in Finance, Harvard Business School Executive Education, Executive education in Marketing, Northwestern University Kellogg School of Management
- **Known for:** Built a technology-marketing career spanning more than 25 years across B2B, B2SMB and B2C software businesses., Played a role in MindSpring’s IPO and its merger with EarthLink., Led marketing at Vitrue before its acquisition by Oracle and then led go-to-market work for Oracle Social Cloud.

## Career timeline

- **1995-1999** — Worked in product marketing at MindSpring and played a role in the company’s IPO and merger with EarthLink.
- **1999-2008** — Held executive marketing positions at EarthLink as the combined business grew to a reported $1.5 billion.
- **2009-2010** — Held a senior sales and marketing role at Rackspace.
- **2010-2012** — Led marketing and communications at social-media management company Vitrue.
- **2012-2015** — After Oracle acquired Vitrue, led product strategy, marketing and go-to-market work for Oracle Social Cloud.
- **2015-2021** — Served as chief marketing officer of ecommerce marketing platform Springbot.
- **2016-2024** — Served on the Atlanta Track Club Board, including service as board chair.
- **2021-2023** — Served as chief marketing officer of Higher Logic, focusing on brand, growth and customer community.
- **2022-present** — Serves on the Board of Advisors of Southern Pipe & Supply.
- **2025-present** — Serves as chief marketing officer of EnergyCAP, leading brand strategy, product marketing and growth.
- **present** — Serves on the Atlanta Track Club Foundation Board.

## Achievements

- Built a technology-marketing career spanning more than 25 years across B2B, B2SMB and B2C software businesses.
- Played a role in MindSpring’s IPO and its merger with EarthLink.
- Led marketing at Vitrue before its acquisition by Oracle and then led go-to-market work for Oracle Social Cloud.
- Served on Atlanta Track Club’s board from 2016 through 2024, including as board chair.
- Continues nonprofit service on the Atlanta Track Club Foundation Board and business advisory service with Southern Pipe & Supply.
- Published early research on Facebook post performance, cited as ‘The Anatomy of a Facebook Post.’

## Latest updates

- **2025-07** — Appeared on the Doing Business in Bentonville podcast to discuss AI, marketing speed, team trust, customer communities and EnergyCAP’s work.
- **2025-04** — Prepared to run the London Marathon while describing her career as 30 years in both marketing and technology.
- **2025-03** — Joined EnergyCAP as chief marketing officer.
- **2024-11** — Published a personal reflection on her nearly 28-year relationship with Atlanta Track Club and the 1996 Peachtree that began it.

## Links

- Website: https://www.energycap.com/team-member/erika-brookes/
- LinkedIn: https://www.linkedin.com/in/ejbrookes
- Twitter/X: https://twitter.com/ebrookes

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Profile page: https://yespress.io/erika-brookes
Published by YesPress — https://yespress.io
Last updated: 2026-09-03