# Erik Thompson

> Erik Thompson is Vice President and Chief Marketing Officer of Mercury Insurance, where a public record stretching back to 2006 shows him turning a low-drama product into entertaining advertising, sports partnerships, live-music activations and community recognition programs. His work has moved from alien-themed commercials and a national superhero campaign to the LA Kings' first jersey patch, an augmented-reality scavenger hunt and programs that put local volunteers in the spotlight.

- **Role:** Vice President and Chief Marketing Officer at Mercury Insurance
- **Organizations:** Mercury Insurance, Mercury General Corporation, San Diego State University, LA Kings, Anaheim Ducks, Live Nation, iHeartRadio, Kovel/Fuller, Palisades Media Group, CMg Design
- **Education:** Bachelor of Arts in Communications, San Diego State University
- **Known for:** Directed Mercury's transition into entertainment-led advertising with Mercury Theory and Corporate Culture., Launched Mercury's first national advertising campaign in 2015., Helped introduce a refreshed Mercury logo designed for digital media in 2015.

## Career timeline

- **2006** — Publicly identified as Mercury Insurance's Director of Advertising during the launch of the comedic Mercury Theory campaign.
- **2007** — Led advertising as Mercury followed Mercury Theory with the Corporate Culture campaign, continuing an entertainment-first approach.
- **2012** — Helped activate Mercury's LA Kings relationship around a Stanley Cup visit for more than 1,000 employees.
- **2013** — Helped launch the Mercury Insurance Concert Series with Live Nation.
- **2015** — Launched Mercury's first national campaign, Mercury Mission, alongside a refreshed logo and an integrated partnership strategy.
- **2016** — Extended the superhero-agent campaign with pop-culture advertising built around blockbuster-scale practical and visual effects.
- **2019-2021** — Listed in Mercury General annual reports as Vice President, Advertising and Public Relations.
- **2022** — Publicly quoted as Vice President and Chief Marketing Officer while promoting Mercury's My First Car series with music artists.
- **2023** — Announced Mercury as the LA Kings' first jersey-patch partner and backed the Where's Bailey augmented-reality experience.
- **2024** — Expanded live-music and community marketing through the North Island Credit Union Amphitheatre and Community Rockstars; launched Hockeywood with the LA Kings.
- **2025** — Mercury and the Kings gathered the first Hockeywood class after recognizing 13 community contributors during the season.
- **2026** — Mercury and the Anaheim Ducks inducted the first six Wing Leaders into the Ducks Hall of Heroes.

## Achievements

- Directed Mercury's transition into entertainment-led advertising with Mercury Theory and Corporate Culture.
- Launched Mercury's first national advertising campaign in 2015.
- Helped introduce a refreshed Mercury logo designed for digital media in 2015.
- Built integrated partnerships spanning television, live music, professional hockey, public art and augmented reality.
- Helped make Mercury the first jersey-patch partner in LA Kings history in 2023.
- Developed community-recognition platforms with the LA Kings, Anaheim Ducks and iHeartRadio.

## Latest updates

- **2026-02** — Mercury Insurance and the Anaheim Ducks inducted the first six community Wing Leaders into the Ducks Hall of Heroes.
- **2025-10** — Mercury and the Anaheim Ducks launched the Hall of Heroes to recognize Orange County community contributors.
- **2025-05** — Mercury and the LA Kings celebrated 13 Hockeywood Wall of Fame honorees from the 2024-25 season.

## Links

- Website: https://www.mercuryinsurance.com/
- LinkedIn: https://www.linkedin.com/in/erikthompson3333
- Twitter/X: https://twitter.com/MercuryIns
- YouTube: https://www.youtube.com/@mercuryinsurance
- Instagram: https://www.instagram.com/mercuryins/
- Facebook: https://www.facebook.com/MercuryInsurance/

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Profile page: https://yespress.io/erik-thompson
Published by YesPress — https://yespress.io
Last updated: 2026-08-14