# Erik Matlick

> Erik Matlick is a marketing technology entrepreneur, investor and advisor. A co-founder and former CEO of Madison Logic, he led its data spinout, later known as Bombora, and became Bombora’s executive chairman in April 2024. His earlier companies include IndustryBrains and MediaBrains.

- **Role:** Founder and Executive Chairman at Bombora
- **Organizations:** Bombora, Madison Logic, IndustryBrains, MediaBrains, Ziff-Davis, Compound, Alpine Meridian Ventures, Syracuse University Newhouse School
- **Nationality:** American
- **Education:** B.S. in Marketing, Syracuse University School of Management
- **Known for:** Founded IndustryBrains, acquired by Marchex in July 2005., Co-founded Madison Logic and led its data spinout., Built Bombora with a publisher data cooperative and a partner distribution model.

## Career timeline

- **1990s** — Worked in advertising sales at Ziff-Davis.
- **2002** — Launched IndustryBrains.
- **2005** — Marchex acquired IndustryBrains for $30.6 million, plus transaction costs.
- **2014** — Became CEO of newly launched Madison Logic Data and chairman of both companies; Tom O’Regan became Madison Logic CEO.
- **2016** — Clarion Capital acquired Madison Logic.
- **2022** — BC Partners announced its agreement to acquire a majority stake in Madison Logic; Matlick was among the shareholders retaining stakes.
- **2024** — Moved from Bombora CEO to executive chairman on April 17; Mark Connon became CEO.

## Achievements

- Founded IndustryBrains, acquired by Marchex in July 2005.
- Co-founded Madison Logic and led its data spinout.
- Built Bombora with a publisher data cooperative and a partner distribution model.

## Latest updates

- **2024-04** — Became Bombora executive chairman as Mark Connon succeeded him as CEO.

## Links

- LinkedIn: https://www.linkedin.com/in/erik-matlick-a6430
- Twitter/X: https://twitter.com/ematlick

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Profile page: https://yespress.io/erik-matlick
Published by YesPress — https://yespress.io
Last updated: 2026-10-24