# Erik Huberman

> Erik Huberman is the co-founder and CEO of Hawke Media, the Santa Monica marketing consultancy established in 2014 with Tony Delmercado. His career spans e-commerce, marketing services, investing through Hawke Ventures, the HawkeTalk podcast and the 2022 book The Hawke Method. His work centers on giving growing businesses flexible access to marketing expertise.

- **Role:** Co-founder and CEO at Hawke Media
- **Organizations:** Hawke Media, Hawke Ventures, HawkeTalk, Swag of the Month, Fame Wizard, Ellie.com
- **Education:** Oak Grove School, University of Arizona
- **Known for:** 2016 Forbes 30 Under 30 honoree., Author of The Hawke Method, published by Morgan James in 2022., Included in the Los Angeles Business Journal’s LA500 in 2025.

## Career timeline

- **2004** — Graduated from Oak Grove School in Ojai.
- **2008** — Graduated from the University of Arizona and entered commercial real estate immediately before the banking crisis.
- **2009** — Raised $1 million to launch the online music platform Fame Wizard, according to his NRF speaker biography.
- **Before 2014** — Founded Swag of the Month and worked with Science portfolio companies including Ellie.com.
- **2014** — Co-founded Hawke Media with Tony Delmercado.
- **2016** — Named to Forbes 30 Under 30; reported a team of 44 in his January announcement.
- **2018** — Launched Hawke Ventures.
- **2020** — Launched HawkeTalk.
- **2022** — Published The Hawke Method; described the September launch of Hawke AI in an October interview.
- **2026** — Hawke Media announced the Rocket55 acquisition on October 13, describing it as its largest deal and 26th acquisition.

## Achievements

- 2016 Forbes 30 Under 30 honoree.
- Author of The Hawke Method, published by Morgan James in 2022.
- Included in the Los Angeles Business Journal’s LA500 in 2025.
- Co-founded Hawke Media, which reported serving more than 6,000 brands in its October 2026 acquisition announcement.

## Latest updates

- **2026-10** — Hawke Media acquired Minneapolis-based Rocket55, its 26th acquisition, expanding its Midwest presence.
- **2026-09** — Discussed AI-driven discovery, coordinated acquisition channels and the importance of a brand point of view in a September 28 MarTech360 interview.
- **2026-07** — Listed as a speaker on AI discovery and AEO/GEO optimization at NRF Nexus 2026.

## Links

- Website: https://erikhuberman.com/
- LinkedIn: https://www.linkedin.com/in/erikhuberman/
- Twitter/X: https://x.com/ErikHuberman
- YouTube: https://www.youtube.com/c/HawkeMedia
- Instagram: https://www.instagram.com/erikhuberman/
- Facebook: https://www.facebook.com/erikhuberman

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Profile page: https://yespress.io/erik-huberman
Published by YesPress — https://yespress.io
Last updated: 2026-10-26