# Eric Rock

> Eric Rock is the co-founder and CEO of Percipio Health, a Dallas-based company using AI and an ordinary smartphone - no medical devices - to collect whole-person health signals for scalable population health monitoring. A serial healthcare and technology entrepreneur, Rock previously founded ProHost (acquired by OpenTable), MEDHOST (a pioneering touchscreen emergency-department EMR), and Vivify Health, which grew into one of the largest remote patient monitoring platforms before Optum acquired it. Percipio launched in 2025 with $20M in Series A funding and a mission to bring proactive, low-cost care to entire populations.

- **Role:** Co-Founder & CEO at Percipio Health
- **Organizations:** Percipio Health, Vivify Health, MEDHOST, ProHost, Optum
- **Nationality:** American
- **Education:** Bachelor's degree, Oklahoma State University, Program in Artificial Intelligence, MIT Sloan School of Management
- **Known for:** Founded four companies across restaurant tech and healthcare, with successful exits including ProHost (to OpenTable) and Vivify Health (to Optum), Built MEDHOST into the leading emergency-department solution across 500+ hospitals and ~10 million patients per year, Scaled Vivify Health into one of the largest remote patient monitoring platforms, serving 800+ hospitals and health plans

## Career timeline

- **1990s** — Founded ProHost, the first restaurant table management and reservations system, later acquired by OpenTable
- **2000s** — Founded MEDHOST, the first touchscreen emergency-department EMR, used in 500+ hospitals serving ~10 million patients annually
- **2009** — Founded and led Vivify Health, one of the first cloud-based remote care platforms
- **2019** — Vivify Health acquired by UnitedHealth Group's Optum; Rock became VP of Digital Strategy at Optum
- **2022** — Co-founded Percipio Health and became CEO
- **2025** — Percipio Health launched publicly with $20M Series A and an AI-powered population health monitoring platform

## Achievements

- Founded four companies across restaurant tech and healthcare, with successful exits including ProHost (to OpenTable) and Vivify Health (to Optum)
- Built MEDHOST into the leading emergency-department solution across 500+ hospitals and ~10 million patients per year
- Scaled Vivify Health into one of the largest remote patient monitoring platforms, serving 800+ hospitals and health plans
- Raised $20M Series A for Percipio Health with backing from UPMC Enterprises
- Frequent speaker at HIMSS, American Telemedicine Association, Connected Health Conference, Health Evolution Summit and TED events

## Latest updates

- **2025-01** — Percipio Health emerged publicly, raising $20M and unveiling its AI-powered population health monitoring platform, launching in North Texas
- **2025-07** — Featured in healthcare and technology press discussing how smartphones and AI can scale care, with a UPMC Enterprises partnership

## Links

- Website: https://percipiohealth.com
- LinkedIn: http://www.linkedin.com/in/ericrock

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Profile page: https://yespress.io/eric-rock
Published by YesPress — https://yespress.io
Last updated: 2026-07-17