# Eric Martinez

> Eric Martinez is a New York-based marketing executive, strategist and organizational-change leader whose career has moved between consultancy and in-house brand leadership. He built and led strategy and Designing Change practices at VSA Partners, advised major global companies, coached entrepreneurs at NYU and spent five years at The Cigna Group, ultimately serving as Chief Business Marketing Officer and senior vice president. In July 2026, he announced that he had resigned from Cigna and was taking time in Spain and Italy before revealing his next chapter.

- **Role:** Next role not announced; former Chief Business Marketing Officer and SVP at The Cigna Group
- **Organizations:** The Cigna Group, VSA Partners, NYU Entrepreneurial Institute, NYU Stern School of Business
- **Education:** BA, Comparative Literature and Philosophy, New York University, MA, University of Chicago
- **Known for:** Built and led the Strategy Practice at VSA Partners., Founded and led VSA Partners' Designing Change practice., Helped transform VSA Partners' New York office from a regional boutique into a full-service branding and technology operation.

## Career timeline

- **2007** — Joined VSA Partners as Associate Partner, Strategy.
- **2012** — Became Partner and Strategy Practice Lead at VSA Partners after building the firm's strategy capability.
- **2016** — Began serving as an entrepreneurship coach with NYU's Leslie eLab and guest lecturer in design thinking at NYU Stern.
- **2017** — Named VSA Partners' Partner and Designing Change Lead; served on the Core77 Design Awards Strategy & Research jury.
- **2021** — Joined Cigna as global head of content strategy and architecture after more than 15 years in consulting.
- **2023** — Credited on Cigna Healthcare's Gold-winning ANA B2 Award campaign, Your New Growth Plan.
- **2025** — Appeared on the Future Human+ podcast to discuss creativity, brand strategy, leadership and marketing.
- **2026** — Contributed perspective to IBM Institute for Business Value research on customer intent.
- **2026** — Resigned from The Cigna Group after five years leading business marketing and announced a period of travel before his next chapter.

## Achievements

- Built and led the Strategy Practice at VSA Partners.
- Founded and led VSA Partners' Designing Change practice.
- Helped transform VSA Partners' New York office from a regional boutique into a full-service branding and technology operation.
- Served as a 2017 Core77 Design Awards Strategy & Research jury member.
- Coached entrepreneurs through NYU's Leslie eLab and guest lectured in design thinking at NYU Stern.
- Was part of the client team behind Cigna Healthcare's Gold-winning 2023 ANA B2 Awards campaign, Your New Growth Plan.
- Led business marketing work at The Cigna Group spanning brand reinvention, team building, content and enterprise campaigns.

## Latest updates

- **2026-07** — Announced that he had resigned from The Cigna Group after five years leading business marketing and would spend time in Spain and Italy before sharing his next move.
- **2026-06** — Shared his contribution to IBM Institute for Business Value research on the intent economy, emphasizing customer intent, cross-functional journeys and the need to scale successful experiments.
- **2025-06** — Appeared in the season-two premiere of the Future Human+ podcast to discuss creativity, brand strategy, team leadership and the future of marketing.

## Links

- LinkedIn: https://www.linkedin.com/in/ericmartinez
- YouTube: https://youtu.be/Gud2XPWpTDg

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Profile page: https://yespress.io/eric-martinez
Published by YesPress — https://yespress.io
Last updated: 2026-08-10