# Eric Martell

> Eric Martell is the co-founder and CEO of Pear Commerce and a co-founder of EatStreet. A University of Wisconsin-Madison computer engineering and computer sciences graduate, he has also led gener8tor Minnesota and worked as a venture partner. His work connects online product discovery with physical purchases, from restaurant ordering to retail ecommerce.

- **Role:** Co-founder and CEO at Pear Commerce
- **Organizations:** Pear Commerce, EatStreet, gener8tor
- **Education:** B.S., Computer Engineering and Computer Sciences, University of Wisconsin-Madison
- **Known for:** Co-founded EatStreet, which served more than 15,000 restaurants across over 275 cities by November 2018., Midwest finalist for the EY Entrepreneur Of The Year award in 2015, alongside his EatStreet co-founders., Recipient with his EatStreet co-founders of UW-Madison’s 2018 Entrepreneurial Achievement Award.

## Career timeline

- **2009** — Began building the restaurant ordering business with Alex Wyler and Matt Howard while studying at UW-Madison.
- **2010** — BadgerBites launched on February 1; the business subsequently became EatStreet.
- **2012** — Earned a B.S. in Computer Engineering and Computer Sciences from UW-Madison.
- **2013** — BadgerBites adopted the EatStreet name during national expansion.
- **2015** — Named a Midwest EY Entrepreneur Of The Year finalist with EatStreet co-founders Matt Howard and Alex Wyler.
- **2016** — Recalled moving from Madison to Minnesota in his May 2022 interview with Great North Ventures.
- **Before September 2018** — Served as managing director of gener8tor Minnesota, followed by a venture partner role.
- **2018** — Co-founded Pear Commerce with Alex Wyler, according to the company’s June 2024 announcement.
- **2018** — Honored with EatStreet co-founders at UW-Madison’s November Entrepreneurial Achievement Awards.
- **2019** — Participated in The Brandery powered by gener8tor, incorporating Pear on the first day of the accelerator.
- **2024** — Pear announced a $10 million Series A led by Stage 2 Capital on June 27.
- **2026** — Discussed product pivots, decision boundaries and capital efficiency on The Scaling Executive Podcast.

## Achievements

- Co-founded EatStreet, which served more than 15,000 restaurants across over 275 cities by November 2018.
- Midwest finalist for the EY Entrepreneur Of The Year award in 2015, alongside his EatStreet co-founders.
- Recipient with his EatStreet co-founders of UW-Madison’s 2018 Entrepreneurial Achievement Award.
- Co-founded Pear Commerce, which announced a $10 million Series A in June 2024.

## Latest updates

- **2026-09** — Pear’s product updates announced French-language Pear Connect ads and a Salsify integration for Pear Vision.
- **2026-08** — Pear announced French retailer integrations and shoppable maps on landing pages.
- **2026-07** — Ahold Delhaize USA announced a Pear collaboration across five U.S. grocery brands, connecting recipes and product discovery to retail carts.
- **2026-02** — A February 25 gener8tor spotlight reported approximately $17 million raised by Pear, around 30 remote employees in more than 20 states, seven of the top 20 CPG companies as customers, and progress toward profitability.
- **2026-01** — Appeared on Glenn Gow’s podcast to discuss opportunity selection, customer-tested product pivots and capital efficiency.

## Links

- Website: https://www.pearcommerce.com/
- LinkedIn: https://www.linkedin.com/in/eric-martell
- Twitter/X: https://twitter.com/EricDMartell

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Profile page: https://yespress.io/eric-martell
Published by YesPress — https://yespress.io
Last updated: 2026-10-26