# Eric Marston

> Eric Marston is the co-founder, CTO and COO of DAILYLOOK, where he helped turn a daily-outfit storefront into a technology-enabled personal-styling and try-before-you-buy operation. Away from the warehouse and codebase, the Ohio-raised entrepreneur is a Ferrari Challenge racer who won the 2024 North American Coppa Shell championship and has spoken of an ambition to race at the 24 Hours of Le Mans.

- **Role:** CTO/COO/Co-Founder at DAILYLOOK
- **Organizations:** DAILYLOOK, Nox Solutions, Ferrari of Westlake, Scuderia Corsa, IBM, Firstlook.com, Express.com
- **Nationality:** American
- **Education:** University of Cincinnati
- **Known for:** Co-founded DAILYLOOK and built the custom technology supporting its e-commerce, styling and try-before-you-buy operations., Helped DAILYLOOK redesign mobile delivery so edge servers returned updates in about 30 milliseconds rather than roughly 500 milliseconds and offloaded about 70% of data requests., Won the 2024 Ferrari Challenge North America Coppa Shell championship with five wins and eight podium finishes during the season.

## Career timeline

- **1997-1998** — Worked as a software engineer at the company now known as Mondelēz International.
- **1998-2000** — Worked as a senior IT specialist at IBM.
- **2000-2002** — Served as CTO of Firstlook.com, an Idealab startup.
- **2002** — Served briefly as CTO at Express.com.
- **2002-2012** — Co-founded Nox Solutions and served as its CEO/CTO, building custom e-commerce and web systems.
- **2011** — Co-founded DAILYLOOK with Brian Ree and Shefali Khanna; the first site was built around a shoppable daily outfit.
- **2014** — DAILYLOOK opened its personal-styling box model to subscribers after a manual beta.
- **2017** — Took part in a first track day at Willow Springs and began a structured move into racing.
- **2019** — Entered his first Ferrari Challenge season and finished third in the North American Am standings.
- **2024** — Won the Ferrari Challenge North America Coppa Shell championship after a season of five wins and eight podiums.
- **2025** — Moved into the 296 Trofeo Pirelli Am category and recorded 90 championship points across selected rounds.
- **2026** — Appeared with Ferrari Westlake in the Ferrari Challenge field at Road America.

## Achievements

- Co-founded DAILYLOOK and built the custom technology supporting its e-commerce, styling and try-before-you-buy operations.
- Helped DAILYLOOK redesign mobile delivery so edge servers returned updates in about 30 milliseconds rather than roughly 500 milliseconds and offloaded about 70% of data requests.
- Won the 2024 Ferrari Challenge North America Coppa Shell championship with five wins and eight podium finishes during the season.
- Won his class at the 2019 Ferrari Challenge support race in Montréal and took three consecutive 2024 wins through Race 1 in Montréal.
- Was the first American to take delivery of a Ferrari 488 GT Modificata, according to a 2021 local profile.

## Latest updates

- **2026-09** — Ferrari Westlake listed Marston among its Trofeo 296 Pirelli-Am drivers at the 2026 Ferrari Challenge Road America round.
- **2025-09** — Official Ferrari Challenge North America standings recorded 90 points for Marston in the 2025 Trofeo Pirelli Am season.
- **2024-10** — Marston secured the Ferrari Challenge North America Coppa Shell championship at the Finali Mondiali in Imola.

## Links

- Website: https://dailylook.com
- LinkedIn: https://www.linkedin.com/in/ericmarston
- Twitter/X: https://twitter.com/ericemarston

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Profile page: https://yespress.io/eric-marston
Published by YesPress — https://yespress.io
Last updated: 2026-09-27