# Eric Lucero

> Eric Lucero is executive vice president and chief marketing officer of Zions Bancorporation, with more than two decades spent shaping financial brands. His career has moved through Zions Bank, Humboldt Bank, Umpqua Bank, Citizens Business Bank, First Republic Bank and Customers Bank, with a recurring emphasis on translating a bank's internal culture into tangible customer experiences. At Umpqua, that meant word-of-mouth programs such as free ice cream, community gestures and the Lemonaire campaign; today, he leads marketing at Zions Bancorporation.

- **Role:** Executive Vice President and Chief Marketing Officer at Zions Bancorporation
- **Organizations:** Zions Bancorporation, Customers Bank, First Republic Bank, Citizens Business Bank, Umpqua Bank, Humboldt Bank, Zions Bank
- **Education:** Bachelor of Science in Marketing and Business Administration, University of Utah, Pacific Coast Banking School graduate, University of Washington, Michael G. Foster School of Business, Advanced Management Program, University of Pennsylvania, The Wharton School, Associate of Science in Business and Industry, Salt Lake Community College, Certificate in Bank Marketing, ABA School of Bank Marketing and Management
- **Known for:** Helped lead Umpqua Bank's shift toward word-of-mouth marketing programs that Lucero said reduced the bank's marketing budget by 20 percent., Associated with Umpqua's Lemonaire campaign, which financed 2,100 children's lemonade stands and was reported to have generated roughly 1,000 new business customers, 2,331 new accounts and $113 million in deposits., Developed and executed First Republic Bank campaigns that Zions Bancorporation says gained recognition in The New York Times, The Wall Street Journal and U.S. Banker.

## Career timeline

- **2001-2002** — Worked as marketing manager for insurance at Zions Bank.
- **2002-2004** — Served as vice president and director of marketing at Humboldt Bank.
- **2004-2012** — Held marketing strategy, marketing and sales leadership roles at Umpqua Bank.
- **2012-2013** — Served as senior vice president and director of marketing at Citizens Business Bank.
- **2013-2023** — Served as senior vice president and deputy chief marketing and communications officer at First Republic Bank.
- **2024** — Served as chief marketing officer at Customers Bank as it expanded commercial banking teams and its geographic footprint.
- **2025-present** — Serves as executive vice president and chief marketing officer of Zions Bancorporation.

## Achievements

- Helped lead Umpqua Bank's shift toward word-of-mouth marketing programs that Lucero said reduced the bank's marketing budget by 20 percent.
- Associated with Umpqua's Lemonaire campaign, which financed 2,100 children's lemonade stands and was reported to have generated roughly 1,000 new business customers, 2,331 new accounts and $113 million in deposits.
- Developed and executed First Republic Bank campaigns that Zions Bancorporation says gained recognition in The New York Times, The Wall Street Journal and U.S. Banker.
- Served as Customers Bank's chief marketing officer during a 2024 expansion of commercial and business banking teams on the East and West coasts.
- Advanced to executive vice president and chief marketing officer of Zions Bancorporation after more than 20 years in financial-brand leadership.

## Latest updates

- **2026-03** — Zions Bancorporation's 2025 annual report listed Eric Lucero among its executive vice presidents as chief marketing officer.
- **2025-12** — Zions Bancorporation's public resolution plan listed Lucero as a principal officer with the title executive vice president and chief marketing officer.
- **2025-06** — Zions Bancorporation published Lucero's executive leadership biography and headshot.
- **2024-08** — Lucero was listed as Customers Bank's chief marketing officer in the bank's announcement appointing a chief compliance and anti-money-laundering officer.

## Links

- Website: https://zionsbancorporation.com/about-us/leadership/default.aspx
- LinkedIn: https://www.linkedin.com/in/eric-lucero-5019a933b
- Twitter/X: https://x.com/erlucero

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Profile page: https://yespress.io/eric-lucero
Published by YesPress — https://yespress.io
Last updated: 2026-08-14