# Eric Liedtke

> Eric Liedtke is an American apparel executive, founder, and brand operator who spent more than 25 years at Adidas before co-founding Portland-based UNLESS Collective, a plant-based, zero-plastic fashion company acquired by Under Armour in 2024. After serving as Under Armour's EVP of Brand Strategy, Brand President, and briefly Chief Marketing Officer and EVP of Strategy, he transitioned in June 2026 to strategic advisor to the CEO and executive leadership team while continuing to champion regenerative apparel.

- **Role:** Strategic Advisor to the CEO and Executive Leadership Team at Under Armour
- **Organizations:** Under Armour, UNLESS Collective, Adidas, Parley for the Oceans, Carbon, Inc., Fashion for Good, Made in Old Town
- **From:** Dayton, United States
- **Nationality:** American
- **Education:** Bachelor of Arts in Journalism, University of Wisconsin-Madison
- **Known for:** Led Global Brands at Adidas as Brand President and Executive Board member from 2014 to 2019., Under Armour credits the Adidas strategy he led with delivering more than $8 billion in revenue growth., Helped create conditions for the launches and growth of Adidas Boost, Yeezy, and Parley product lines.

## Career timeline

- **1994** — Joined Adidas as Global Line Manager for Cross Training in Portland, Oregon.
- **2006** — Moved to Adidas headquarters in Herzogenaurach, Germany, as Senior Vice President of Global Brand Marketing.
- **2011** — Became Senior Vice President of Adidas Sport Performance, responsible for global sports categories.
- **2014** — Joined the Adidas Executive Board with responsibility for Global Brands.
- **2015** — Helped introduce an Adidas x Parley concept shoe made primarily with recovered ocean plastic at the United Nations.
- **2019** — Left Adidas at year-end after more than 25 years with the company.
- **2020** — Co-founded UNLESS Collective in Portland to develop plant-based, zero-plastic apparel and footwear.
- **2024** — Under Armour acquired UNLESS; Liedtke joined as Executive Vice President of Brand Strategy and joined the board of Portland's Made in Old Town initiative.
- **2025** — Served as Under Armour Brand President and unveiled an Under Armour x UNLESS regenerative sportswear collection at Milan Design Week.
- **2026** — Became Chief Marketing Officer and EVP of Strategy in February, then transitioned on June 1 to strategic advisor to Under Armour's CEO and executive leadership team.

## Achievements

- Led Global Brands at Adidas as Brand President and Executive Board member from 2014 to 2019.
- Under Armour credits the Adidas strategy he led with delivering more than $8 billion in revenue growth.
- Helped create conditions for the launches and growth of Adidas Boost, Yeezy, and Parley product lines.
- Co-founded UNLESS Collective, developing plant-based apparel and footwear designed for take-back and decomposition.
- Led UNLESS through its 2024 acquisition by Under Armour.
- Helped debut the Under Armour x UNLESS regenerative sportswear collection at Milan Design Week in 2025.
- Serves on the board of the Made in Old Town footwear and apparel innovation district in Portland.

## Latest updates

- **2026-06** — Transitioned from Under Armour Chief Marketing Officer and EVP of Strategy to strategic advisor to the CEO and executive leadership team.
- **2026-03** — Represented Under Armour at SXSW, where UNLESS created the festival's first Filmmakers Jacket and displayed a jacket decomposing in real time.
- **2026-02** — Became Under Armour Chief Marketing Officer and Executive Vice President, Strategy.
- **2025-04** — Presented the Under Armour x UNLESS regenerative sportswear collection at Milan Design Week.
- **2025-01** — Began serving as Under Armour Brand President.

## Links

- Website: https://unlesscollective.com
- LinkedIn: https://www.linkedin.com/in/eric-liedtke-890130115/
- YouTube: https://www.youtube.com/watch?v=MIg2Cg5yPRs
- Instagram: https://www.instagram.com/eric.liedtke/

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Profile page: https://yespress.io/eric-liedtke
Published by YesPress — https://yespress.io
Last updated: 2026-08-25