# Eric Koefoot

> Eric Koefoot is the co-founder and former CEO of PublicRelay, a media intelligence and analytics company founded in 2008. His career includes Ford, Deloitte, Washingtonpost.Newsweek Interactive, Five Star Alliance and U.S. News Ventures. With engineering and MBA degrees from MIT, he has focused on connecting technology and analysis to practical business decisions.

- **Role:** Co-founder and board member at PublicRelay
- **Organizations:** PublicRelay, Five Star Alliance, U.S. News Ventures, Washingtonpost.Newsweek Interactive, Ford Motor Company, Deloitte Consulting, PrimeSource
- **Education:** Engineering degree, Massachusetts Institute of Technology, MBA, MIT Sloan School of Management
- **Known for:** Co-founded PublicRelay in 2008., Included in PRovoke Media’s Innovator 25 Americas 2021., Led Five Star Alliance, recipient of a 2005 WebAward for Outstanding Achievement.

## Career timeline

- **—** — Worked in product-development finance at Ford Motor Company and in consulting at Deloitte; founded PrimeSource.
- **—** — Held finance, business development, strategy, operations, technology and sales leadership roles at Washingtonpost.Newsweek Interactive.
- **2005** — Led Five Star Alliance as CEO; its hotel-booking website received a WebAward.
- **2007** — Five Star Alliance was sold.
- **—** — Served as founding CEO and publisher of U.S. News Ventures.
- **2008** — Co-founded PublicRelay with Chris Bolster.
- **2012** — PublicRelay raised an angel round, according to Koefoot’s account.
- **2017** — Published The Cycle of Mediocrity on communications measurement.
- **2018** — PublicRelay opened its first Irish office in Dublin.
- **2019** — PublicRelay announced a Cavan office and plans for 20 jobs over two years.
- **2020** — PublicRelay introduced Predictive Alerts.
- **2021** — Named to Innovator 25 Americas; PublicRelay received a growth investment from Tritium Partners.
- **2022** — PublicRelay announced a Waterford hub with plans for about 40 jobs over two years.
- **2023** — As CEO, announced senior appointments of Anu George and Ryan Smith.
- **2026** — PublicRelay welcomed Jason Downie as CEO; Koefoot is identified as co-founder and former CEO.

## Achievements

- Co-founded PublicRelay in 2008.
- Included in PRovoke Media’s Innovator 25 Americas 2021.
- Led Five Star Alliance, recipient of a 2005 WebAward for Outstanding Achievement.
- Led PublicRelay through its 2021 growth investment from Tritium Partners.

## Latest updates

- **2026-03** — PublicRelay welcomed Jason Downie as CEO; Koefoot is the company’s co-founder and former CEO.
- **2023-12** — As CEO and co-founder, announced the appointments of COO Anu George and SVP of Insights Ryan Smith.

## Links

- LinkedIn: https://www.linkedin.com/in/eric-koefoot

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Profile page: https://yespress.io/eric-koefoot
Published by YesPress — https://yespress.io
Last updated: 2026-10-22