# Eric Holmen

> Eric Holmen is the CEO of Revenue Grid, an AI-powered revenue intelligence and sales engagement platform. Over a nearly 30-year run in marketing technology, he has served as CEO, CRO and CMO for fast-growing SaaS companies including Splash, Silverpop, Airship, SmartReply and Ortto. He is known for scaling go-to-market teams, doubling Splash's business through the pandemic, and advising startups and private equity and venture investors on operational execution. A self-taught childhood programmer turned operator, he holds three marketing patents and blends design, data and empathy in how he builds teams.

- **Role:** CEO at Revenue Grid
- **Organizations:** Revenue Grid, Ortto, Splash, Airship, Silverpop, SmartReply, cielo24, Invoca
- **Nationality:** American
- **Education:** B.S., Management, University of Redlands, Post-Graduate Certificate, Innovation and Strategy, Massachusetts Institute of Technology, Coursework, Cuesta College
- **Known for:** Holds three patents related to marketing processes and innovations, Doubled Splash's business while navigating the global pandemic, Drove record growth in sales and marketing metrics at Silverpop

## Career timeline

- **1990s** — Began career in marketing and events, running experiences for Craftsman/Sears including NASCAR activations and store openings; supervised 127 event agencies
- **2000s** — President at SmartReply, an early commercial SMS marketing leader later acquired by Genesys
- **2000s** — SVP of Marketing and Sales at Silverpop, an early email marketing platform later acquired by IBM
- **2010s** — SVP of Worldwide Sales at Airship, pioneer and global leader in commercial push notifications
- **2010s** — CMO at Invoca; also roles connected to cielo24
- **2021** — Named CEO of Splash (event marketing SaaS, later part of Cvent) after serving as CRO; doubled the business through the pandemic
- **2024** — Joined Ortto as President and Chief Revenue Officer (July 2024)
- **2025** — Serving as CEO of Revenue Grid, the revenue intelligence and sales engagement platform (originally founded 2005 as Invisible.io)

## Achievements

- Holds three patents related to marketing processes and innovations
- Doubled Splash's business while navigating the global pandemic
- Drove record growth in sales and marketing metrics at Silverpop
- Co-authored three books on mobile marketing
- Leads Revenue Grid, a platform used by roughly 800,000 people daily with an average 250% ROI
- Advises startups, private equity and venture investors on go-to-market and operational execution

## Latest updates

- **2024-07** — Joined Ortto as President and Chief Revenue Officer
- **2025-12** — Serving as CEO of Revenue Grid, focused on AI revenue systems and reliable CRM activity data

## Links

- Website: https://revenuegrid.com
- LinkedIn: https://www.linkedin.com/in/holmen/
- Twitter/X: https://x.com/eholmen
- YouTube: https://www.youtube.com/watch?v=R_myliUxijM
- Facebook: https://facebook.com/RevenueGrid/

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Profile page: https://yespress.io/eric-holmen
Published by YesPress — https://yespress.io
Last updated: 2026-07-01