# Eric Berridge

> Eric Berridge is a 23-year Salesforce ecosystem veteran and CEO of Coastal, a premier Salesforce consultancy he joined in 2020 and took the helm of in September 2023. He previously co-founded Bluewolf in 2000 - one of the first Salesforce-focused consulting firms - and built it to a major acquisition by IBM in 2016. A TED speaker, two-time author, and MFA-holder in creative writing who never studied computer science, Berridge argues that the humanities are tech's most underrated competitive advantage. Under his leadership, Coastal was acquired by Tata Consultancy Services (TCS) for $700 million in January 2026, the largest professional services acquisition in Salesforce ecosystem history.

- **Role:** CEO at Coastal
- **Organizations:** Coastal, Bluewolf, IBM, Salesforce
- **Nationality:** American
- **Education:** BA in English, UC Berkeley, MBA in Entrepreneurial Finance, NYU Stern School of Business, MFA in Creative Writing, The New School
- **Known for:** Co-founded Bluewolf in 2000, one of the earliest and most prominent Salesforce consulting firms, Grew Bluewolf to a successful acquisition by IBM in 2016, Delivered TED talk 'Why Tech Needs the Humanities' (2018)

## Career timeline

- **2000** — Co-founded Bluewolf, one of the first Salesforce-focused technology consulting firms
- **2000-2016** — Served as founding CEO of Bluewolf for nearly 16 years, growing it into a leading global Salesforce consultancy
- **2016** — IBM acquired Bluewolf; Berridge stayed on to lead Salesforce's in-house professional services organization
- **2016-2018** — Served as Executive Vice President, Commercial Officer at Salesforce
- **2018** — Gave TED talk 'Why Tech Needs the Humanities', published in May 2018
- **2020** — Joined Coastal Cloud's board of managers
- **2023** — Appointed CEO of Coastal Cloud, announced at Dreamforce 2023 (September 7, 2023)
- **2025** — Coastal Cloud signed definitive acquisition agreement with Tata Consultancy Services (TCS) for $700 million (December 10, 2025)
- **2026** — TCS acquisition of Coastal completed (January 14, 2026); Berridge continues as CEO

## Achievements

- Co-founded Bluewolf in 2000, one of the earliest and most prominent Salesforce consulting firms
- Grew Bluewolf to a successful acquisition by IBM in 2016
- Delivered TED talk 'Why Tech Needs the Humanities' (2018)
- Published 'Customer Obsessed' with foreword by Salesforce CEO Marc Benioff
- Led Coastal's acquisition by TCS for $700 million - largest professional services deal in Salesforce ecosystem history
- Built Coastal to 500+ employees and 3,000+ multi-cloud certifications as a Salesforce Summit Partner
- 23+ year track record in the Salesforce partner ecosystem

## Latest updates

- **2026-01** — TCS acquisition of Coastal completed for $700 million; Eric Berridge continues as CEO with full leadership team intact.
- **2025-12** — Coastal Cloud and Tata Consultancy Services signed definitive acquisition agreement for $700 million on December 10, 2025 - the largest professional services acquisition in Salesforce ecosystem history.
- **2023-09** — Eric Berridge appointed CEO of Coastal Cloud, announced at Dreamforce 2023.

## Links

- Website: https://coastalcloud.us
- LinkedIn: http://www.linkedin.com/in/ericberridge
- Twitter/X: https://twitter.com/ericberridge
- Instagram: https://www.instagram.com/eric.berridge/
- Facebook: https://www.facebook.com/p/Eric-Berridge-100063901656593/

---

Profile page: https://yespress.io/eric-berridge
Published by YesPress — https://yespress.io
Last updated: 2026-06-15