# Eric Bensley

> Eric Bensley is VP of Product Marketing - CRM at ServiceNow, bringing over 25 years of experience in CRM solutions and enterprise software marketing. A self-described 'recovering perfectionist' and introvert who built product marketing functions at Citrix, Salesforce, and Asana before joining ServiceNow, he is known for translating complex enterprise platforms into crisp, sticky messaging - and for believing that great leaders grow people, not just products.

- **Role:** VP, Product Marketing - CRM at ServiceNow
- **Organizations:** ServiceNow, Asana, Salesforce, Citrix
- **Nationality:** American
- **Education:** BA in Business Economics, UC Santa Barbara
- **Known for:** Built and led product marketing for Salesforce Essentials, the company's SMB product line, Launched GoToMeeting and HDFaces at Citrix, Led global product marketing team at Asana

## Career timeline

- **2001-2005** — BA in Business Economics, UC Santa Barbara
- **~2010s** — Senior Product Marketing Manager at Citrix - led marketing for online work platform and remote collaboration products including GoToMeeting and HDFaces; appeared on Impact Podcast discussing flexible work and environmental impact of remote work
- **~2015-2023** — Salesforce - VP, SMB and Essentials Product Marketing; launched and marketed Salesforce1, SalesforceIQ, Salesforce Essentials, and the Customer Success Platform; wrote for the Salesforce Blog; featured at Dreamforce 2019
- **~2021-2023** — Asana - Head of Solutions Marketing, then Head of Global Product Marketing; conducted popular AMAs on Sharebird about competitive messaging and team building
- **2023** — Joined ServiceNow as Head of CRM Marketing
- **2023-present** — VP, Product Marketing - CRM at ServiceNow; leading product marketing for CRM portfolio; author on ServiceNow Workflow blog
- **2025** — Featured on 'Do Something Different: A Leadership Podcast' discussing high-trust, high-performance team building

## Achievements

- Built and led product marketing for Salesforce Essentials, the company's SMB product line
- Launched GoToMeeting and HDFaces at Citrix
- Led global product marketing team at Asana
- Speaker at PMM Leaders Summit in San Francisco
- Conducted widely-shared AMAs on Sharebird about competitive messaging and building product marketing teams
- Featured in Small Business Trends, Inc.com, SmartHustle for expertise in SMB technology adoption
- Author on Salesforce Blog, ServiceNow Workflow, and Trello Blog

## Latest updates

- **2025-05** — Featured on 'Do Something Different: A Leadership Podcast' with Rusty Gaillard, discussing building high-trust, high-performance teams
- **2023-08** — Joined ServiceNow as Head of CRM Marketing, later promoted to VP, Product Marketing - CRM
- **2023-07** — Departed Asana after serving as Head of Global Product Marketing

## Links

- LinkedIn: https://www.linkedin.com/in/ericbensley
- Twitter/X: https://twitter.com/ericbensley

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Profile page: https://yespress.io/eric-bensley
Published by YesPress — https://yespress.io
Last updated: 2026-06-22